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  • Tesla Motors

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  • Allianz Optimizing Customer Acquisition Strategy Using Machine Learning

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  • The Start of the Start Entrepreneurial Opportunity Identification

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    – McDonald’s is an international corporation that deals with global branding and marketing of various snack foods. As per McDonald’s website, McDonald’s operates more than 34,000 restaurants globally and over 65,000 restaurants in the United States. In 2016, McDonald’s introduced its first menu item in China. – McDonald’s plans to expand its menu item to include fried rice, vegetables, and noodles by the end of

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    [insert case study headline and thesis statement here] [insert ] In the past 12 months, McDonalds has been trying to break into the Chinese market, expanding the reach of its brand across the country. As a first step, McDonalds has signed an agreement with JD.com, a Chinese e-commerce giant, to sell products through its online marketplace. This move is seen as a significant turning point for the US fast food giant. The expansion comes at a time when sales in the Chinese market have been rising steadily

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    McDonalds entered China’s market on 25th October 2001. They were launched with the concept of ‘McDelivery’. It was a game changer. The ‘McDelivery’ was the first concept of fast food delivered through an app. The service was revolutionary. The service provided the convenience of fast food at the speed of delivery in the city of Shanghai. index A few years after the of ‘McDelivery’, McDonalds started franchising the ‘McDelivery’ concept in China. At that point,