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    Shifting Alliances in the Golf Industry B: In the last decade, several high-profile and iconic golf courses have struggled to stay afloat. These are the so-called “lighthouse” courses that have been around for more than a hundred years. They are, in fact, an essential part of the fabric of the US golfing community, but it is the rise of upscale golf-resorts and high-end private clubs that have seen a massive shift in the industry’s direction. This study highlights how the former l

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    My experience as an author/writer has taught me that, alas, not every story has an “Aha!” moment, which is the turning point when the reader feels the writer’s epiphany. So let me try this instead: I am a long-time admirer of the American Golfer brand. Its products have been a source of joy and pleasure for me for years now, and I am honored to have written about the brand on my golf blog, Golf Gear Review. hbr case solution But my personal relationship with American Golfer has been more than