Category: HBR Case Study Analysis

  • TCL Value Chain Climbing and Industrial Upgrading

    TCL Value Chain Climbing and Industrial Upgrading

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    I have lived in China 11 years, and I can confidently say that TCL Corporation, a smart phone and TV maker, is one of the best examples of how a local Chinese company can climb up the ladder of world brands. When TCL first entered the smart phone and TV market in China, it was very small. But, after five years, when the price of the smart phone started to come down, it began to become popular in the Chinese market. Nowadays, TCL is a leading manufacturer in China with a market share of 5

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    1. TCL Value Chain Climbing – TCL is now one of the world’s top-five consumer electronics brands with over 50 million customers. – I’ve been there, on the TCL value chain, from sourcing raw materials to final delivery. I know the highs and the lows. Today, the TCL brand stands for affordable, stylish, and reliable products. In recent years, TCL has been climbing up the value chain, from a manufacturer of inexpensive Chinese

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    The TCL Corporation is a multinational electronics company with global presence across four segments – Television, Smart Home and Appliances, Personal Computing Devices, and Mobile Devices. go to these guys TCL Corporation is the second-largest home appliance brand in China, with a market share of approximately 10%. The TCL Corporation operates through a value chain consisting of three segments – the first being the manufacturing sector and the second being the marketing and distribution sector. The last segment of the value chain is that of the production and distribution of electronic devices,

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    In the first half of the year, TCL Company, a Chinese electronics manufacturer, has a strong position in both domestic and overseas markets. In terms of value chain climbing, TCL is now more focused on R&D and production than production and sales. The company has already started to upgrade its production system and is exploring new production bases overseas. In terms of Industrial Upgrading, TCL’s production capacity for its flagship smartphone series, the CM12 series, has been increased by 50%. The company

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    Case Study As the world’s leading global smartphone and home appliance manufacturer, TCL has successfully entered the smartphone market as a flagship company. In early 2018, TCL entered the US market by acquiring Foxconn Technology Group, the biggest contract manufacturer of smartphones in the world, known for its high-end production line in Asia. With the acquisition, TCL was well-positioned to become a world-class smartphone manufacturer. As one of the fastest-growing smartphone companies globally,

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  • Discopress

    Discopress

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  • Le Grand Htel de Leysin GHL

    Le Grand Htel de Leysin GHL

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  • Allbirds Can the Sustainable Shoe Company Reinvigorate the Brand

    Allbirds Can the Sustainable Shoe Company Reinvigorate the Brand

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    Company Overview: Allbirds is a sustainable shoe company founded in 2016 by Joaquin “Chipper” Casares, Tara Rubin, Mark Woodfield, and Eric Kranz. They are committed to making environmentally conscious, high-quality, and stylish sneakers with the goal of revolutionizing the footwear industry. They started with a mission to create a sustainable shoe by using a combination of materials, like recycled polyester and nylon, as well as biodegradable materials

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  • PepsiCo in Mexico

    PepsiCo in Mexico

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  • Recruiting for a Multinational Enterprise in China

    Recruiting for a Multinational Enterprise in China

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  • Infosys Assessing Earnings Quality

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  • Bessemer Trust Guardians of Capital

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  • Salesforce Creating a Blue Ocean

    Salesforce Creating a Blue Ocean

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