Category: HBR Case Study Analysis

  • Three Empirical Methods for Customer Lifetime Value

    Three Empirical Methods for Customer Lifetime Value

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    In the past few years, there have been a number of empirical methods in customer lifetime value research, which have been explored as a way of understanding and valuing the value an organization places on customer relationship. One of the methods is the “Lifetime Value Model (LVM)” (Bohmen et al., 2012). The LVM is a quantitative method that defines the customer lifetime value (CLV) as a number obtained by adding all the customer value that comes from all the different interaction points. The CLV can be interpreted as the cost

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    Demographic Changes for the Future of Work in Japan

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    In the 21st century, Japan has seen several demographic changes, including aging population, increasing disposable income, and an aging workforce, which has affected the work environment in Japan. Age Demographics: In 2017, Japan had a total population of 128.1 million, of which 13.7% were over 65, 14.8% were between 40-54, 38.3% were between 30-49, and 12

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