Should Maruti Suzuki Invest in Electric Cars

Should Maruti Suzuki Invest in Electric Cars

Porters Model Analysis

In this section, we will analyze the Porters’ Model and suggest if Maruti Suzuki can invest in electric cars or not. Porters’ Model: A Porter’s model is a framework based on the value chain of a firm. case study analysis It is used to identify the most critical success factors of a firm. In Porters’ model, there are five factors of value: market share, technological advantage, brand value, differentiation, and R&D intensity. Each factor is represented by a Pareto coefficient (80%). For Mar

PESTEL Analysis

In addition to a wide range of internal combustion engines (ICE) and hybrids (HVs), Maruti Suzuki India Limited (MSIL) has been making significant efforts to introduce electric vehicles (EVs) into the Indian market. The company has successfully introduced its first two electric vehicle models (E-2W and E-V2), the first of which was launched in 2017. These vehicles have been very well-received by the general public and are the company’s primary targets, according to its CEO A. P.

Financial Analysis

In the auto industry, electric cars have been gaining momentum in the last few years, and this trend seems to continue in the next few years as well. With increased awareness among the consumers, electric cars have become more affordable, and several new models are getting launched in the market. The global electric car market is expected to grow at a Compound Annual Growth Rate (CAGR) of 150% from 2017 to 2027, according to a report by Frost & Sullivan. navigate here Maruti Su

Problem Statement of the Case Study

In recent years, Electric Vehicle (EV) technology has experienced a rapid growth due to several reasons such as increasing awareness about the impact of carbon footprints on the environment, rising energy demand in urban areas, increasing air pollution in cities, and reduction in fuel prices due to increased crude oil prices. Maruti Suzuki India Ltd. Is the flagship company of the Maruti Suzuki Group and a part of the India’s largest car manufacturer in the world’s biggest automobile market. The company is known for producing best

Case Study Analysis

I firmly believe Maruti Suzuki has no reason to invest in electric cars as the market for cars today is mostly electric cars, even in India where cars are mostly diesel ones. In addition, Indian drivers don’t care for fuel efficiency and prefer petrol cars. Electric cars aren’t the future, it’s still a distant future. I am also an environmentalist and believe that it’s better for the world to use less oil, save money, and contribute to the environment rather than investing in cars that consume less energy. As the climate change

Evaluation of Alternatives

Maruti Suzuki’s strategy to expand its automotive portfolio is to enter EV segment. Electric vehicles or EV are vehicles that run on electricity and do not emit any exhaust. The cost-effectiveness and high market acceptance of EV are making a huge impact on the auto industry. Some auto major companies, including Tesla, Nissan, and Ford are investing huge in EVs. Maruti is taking a smart approach to enter this segment. Instead of investing heavily in EV production line, Maruti is foc

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I think Maruti Suzuki should invest in electric cars because they are here to stay and will play a major role in the car industry’s future. It is an exciting time to be in the automobile industry, with new innovations such as electric and hybrid vehicles (EVs) and autonomous cars on the horizon. While EVs are still expensive and only a niche product, hybrid cars have gained traction thanks to government incentives. They are not only cheaper to run but also produce fewer greenhouse gas emissions than their gasoline counter