Arcelik From a Dealer Network to an Omnichannel Experience Case Study Solution

Arcelik From a Dealer Network to an Omnichannel Experience

Problem Statement of the Case Study

In 2009, the Turkish steel giant Arcelik went through a radical transformation: From a traditional and localized company to a multi-channel, omnichannel leader with a global vision. This case study demonstrates how the company overcame a range of challenges—from organizing its own network to streamlining production and sales, to providing an unprecedented omnichannel experience. By doing so, Arcelik transformed from a traditional player in a global market to a market leader with global scale. The transformation was triggered by several

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As the world’s leading provider of engineered steel products, Arcelik has been serving the needs of various industries such as Aerospace & Defense, Healthcare, Automotive, Energy, and Mining. As a result, we have the global market share in various sectors. Despite our long and prosperous history, we are on the brink of a significant transformation. On the one hand, we believe that it’s imperative to create an efficient supply chain network to support our long-term growth strategy. However, to accomplish this, we

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I joined Arcelik when it was a small company operating out of my home office. The name Arcelik means “Arc” and “Lik” in Turkish. At that time, I started as an account executive and, in a few years, I was promoted to the role of sales manager, sales director, and eventually COO. this content As the decade rolled on, the company grew rapidly. Arcelik became one of the most influential brands in the automotive and industrial sector. We began to grow, and in the early 200

SWOT Analysis

Arcelik was a dealer network of European hardware and electrical appliances, serving the consumer market since 1969. However, this concept was changing, as e-commerce began to take over the consumer market. So, in 2011 Arcelik decided to transform itself from a dealer to an omnichannel experience provider. From a dealer network to an omnichannel experience provider means that Arcelik is transitioning from an analogue marketing model to a digital one, offering a more personalized customer experience.

Evaluation of Alternatives

Arcelik, which operates in 16 countries and has more than 50 million satisfied customers worldwide, was facing a problem. The company was running its distribution network primarily from a retail network. This meant that each retail location handled both manufacturers’ and dealer’s products. This left little room for e-commerce, despite its growing relevance. website here We developed a strategy that would transform Arcelik’s retail network into an omnichannel platform. It would provide its own sales channel, which would enable customers to buy products

Porters Model Analysis

– At the beginning of 2015, Arcelik was primarily a leading international steel-pipe manufacturer with operations in Europe and in emerging markets in Africa, Asia and South America. The group was structured into four operating segments – Construction (construction, plumbing and fire protection), Power (pipes and valves) and Industrial (pipe systems and related products). Arcelik had 11 plants worldwide with annual production capacity of around 6.8 million tons, and employed around 6000 people. –

PESTEL Analysis

In the 1990s, the automotive aftermarket in Turkey was fragmented due to the national car manufacturers controlling many distribution channels. Arcelik was among the first companies to make an entry into this market, selling automotive replacement parts in the form of assemblies. Though Arcelik’s presence in the market was limited at first, we quickly expanded to include other automotive replacement parts, then specialized in the car repair segment. Over the years, we became one of the largest aftermarket companies in Turkey and the