Michelin in Motion Putting Purpose to Work
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In 2011, we founded Michelin in Motion (MIM) — a joint venture between Michelin and the US-based foundation of the same name. Our mission was to give back to the world through a variety of endeavors, both tangible and intangible. And, as we continued our journey, we quickly realized that we could no longer be a sole contributor to our mission. We understood the challenges of creating meaningful impact at the scale and scope of our vision. For one, most impact initiatives are underfunded,
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MICHELIN has always been about innovation, which was one of its main focuses from the early 1900s to the present. The company has had an unwavering focus on sustainability for decades, with the goal of reducing its environmental impact. One of its more recent initiatives, the Michelin in Motion program, addresses the environmental impact of its tires by making them greener and, hence, more environmentally friendly. visit the website This initiative has resulted in Michelin introducing eco-friendly tires to the market,
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At Michelin, our commitment to innovation, quality, and environmental responsibility is driven by our purpose: “To improve mobility for people and the planet.” We believe that we have a responsibility to create sustainable solutions and work in partnership with stakeholders to help the environment. In fact, since 2018, we have invested over $1 billion in research and development to improve the efficiency, performance, and sustainability of our tires and wheel systems. By doing so, we are not only addressing the challenges of modern
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I wrote the Michelin in Motion Putting Purpose to Work case study because I wanted to learn more about how a company with a mission to protect the planet can create value in the marketplace. In my 3 years of research, I found that there is a growing demand for innovation that not only benefits the planet but also creates business value. This was the driving force behind my essay “Michelin in Motion Putting Purpose to Work”. Through my experience, I’ve seen how purpose-driven innovation transforms a company
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Michelin in Motion Putting Purpose to Work Michelin is an international manufacturer of tires, tyres and related products. It is known for its world class technologies, which are highly innovative, and its dedication to provide environmentally sustainable solutions to the world’s needs. Founded in 1878, Michelin was initially involved in the bicycle business. this website Today, it has become one of the world’s largest tire manufacturers, with a global distribution network that reaches over 180 countries
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“It is time to make purpose work” was the title of Michelin’s “New Purpose” statement, released in early 2020. It is a bold and ambitious statement, with three strategic objectives that aim to “put people first”, “lead from the front” and ‘make it easy for everyone to move safely and confidently wherever they are going”. In other words, the purpose of the company is to make mobility more human, more sustainable, and more accessible. Michelin was one of the few big
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As the world’s leading tire manufacturer, Michelin has a clear purpose: to help make the world a better place through mobility innovations. To achieve this purpose, Michelin is investing heavily in innovative technology, materials, and new business models to help solve some of the world’s most pressing challenges: climate change, sustainable energy, mobility access, and more. For example, in 2015, Michelin introduced its Sustainable Tire Initiative, a pioneering collaboration with a coalition