ITC eChoupal Initiative
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I was a part of the eChoupal Initiative. It was a unique initiative launched in rural areas of India by ITC Limited (formerly known as India Tobacco Company Ltd) to bring about a revolution in the agricultural sector in India. The eChoupal system was founded in 2002 and since then, it has been implementing farmer-centric initiatives with a unique focus on enhancing productivity and income of rural farmers. Here are some of the unique features of the eChoupal system:
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ITC eChoupal initiative is the first-ever public-private initiative of the Indian government to empower the small farmers of India by offering them better and flexible payment systems. The main objective of this initiative is to bring small and marginal farmers of India into the mainstream economy by providing them with access to the agricultural market. ITC eChoupal initiative aims at providing access to credit and financial services, as well as market information, to the farmers by linking them to the government’s procurement system for raw
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ITC eChoupal Initiative, a subsidiary of ITC Limited, is a flagship program of ITC for poverty alleviation in rural areas. Under the program, farmers are given loans to set up small and medium scale eco-friendly village micro-businesses, which produce food grains, fruits, vegetables, spices, and other processed foods from their backyard. These micro-businesses produce locally sourced food and also create jobs for the local community. In addition to providing financial support, the
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Ever since the of the “Bhagyalakshmi scheme”, several changes have taken place in the farm sector in India, both in terms of agriculture and rural development. Your Domain Name While the BPL (Bhadralok Punya Lakshya) scheme introduced by the government had its own set of merits, it did not offer any relief to the farmers in terms of the number of their households that they could lease, the type of land they could lease, or the types of crops they could grow. As a result, the scheme created an over
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It is a unique e-governance platform that enables the rural people to participate in local self-governance. ITC eChoupal Initiative has been one of the most innovative projects of ITC, a leading company in the country, since the past five years. In short, ITC eChoupal Initiative is a unique and one-of-a-kind effort. hbs case study solution Section 2: Reasons for its Popularity Firstly, the e-governance initiative is an innovative approach to e
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ITC eChoupal Initiative is a joint project of the Ministry of Agriculture, Government of India, and ITC Limited, as well as the partnerships of FICCI, HACCI, CII, ICSI, IBS etc. Its core objective is to help improve the socio-economic conditions of small and marginal farmers of the country by bringing them under one roof to market their produce to large marketing agencies. The eChoupal model in agriculture is a comprehensive process, starting from seed to market. This can bring
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In India, the urban-rural disparity is high due to various reasons. The rural and urban sectors are at their best in providing energy, food, and water to the urban populations. The rural households are responsible for 75% of the total population of the country, but they provide for less than 10% of the total consumption. The rural households consume 70-80% of the total energy production in the country. The rural households consume 4-6 times more water per unit than the urban populations, but they provide for less than 1