Intangible Asset Valuation at Liberty Media and Formula One 2023
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Liberty Media is an American multinational media conglomerate, best known for its stakes in various media, telecommunications, and technology companies, including the NFL Network and the NBA’s Warriors and Nets. In recent years, the media conglomerate has expanded its portfolio to include racing and motorsports brands, including Formula One, Formula E, and the World Endurance Championship. Since the turn of the millennium, Liberty Media has made major investments in both of these industries. In 20
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The value of an intangible asset like Intangible Asset Valuation at Liberty Media and Formula One (LIMF) is calculated using a variety of methods depending on the type and nature of the asset. For example, the book value and market value are often used to measure the current value of a company’s intangible assets, such as patents, trade secrets, copyrights, trademarks, goodwill, or customer lists. pop over here Other methods used in intangible asset valuation may include discounted cash flows (DCF)
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I have had the privilege of working in many businesses over my career. However, there are two businesses that have significantly impacted my career – Liberty Media and Formula One. I will discuss how these companies have been able to generate intangible assets in their core businesses and how they value these assets. Liberty Media Liberty Media Corporation is a media conglomerate that owns several media companies, including FOX, FS1, FS2, and SPEED. These companies include broadcast television and digital channels, production,
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Intangible Asset Valuation at Liberty Media and Formula One 2023 Intangible assets, such as brand, trademark, patents, copyrights, licensing agreements, technology, marketing campaigns, etc., are assets that cannot be transferred physically but are essential to the success of any company. These intangible assets have a significant value and are worth more than their actual worth. For example, Formula One’s name and trademark, which represent the brand’s image, have
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In my experience, Intangible Asset Valuation is an integral part of strategic planning, finance, and risk management at companies. Intangible assets can take the form of patents, trademarks, copyrights, brands, goodwill, licenses, domain names, and any other intangible asset that helps businesses achieve objectives. They help companies compete with similar companies, increase revenue, reduce expenses, and create shareholder value. Liberty Media, a multinational holding company, owns various media,
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I have worked on the valuation of the intangible assets, such as human resources, brands, media rights, and technology. In this essay, I will present the case study on Liberty Media’s decision to sell its stake in Formula One to a private equity firm. The story was originally published on October 12, 2021, on Quartz. As I recall, the value proposition for Liberty Media to sell its stake in Formula One was the fact that they were one of the few investors who owned the entire network.