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  • Marketing Reading Framework for Marketing Strategy Formation

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    I’ve been associated with Cisco Systems for more than a decade, and during that time, I’ve seen a few cultures that went in a completely opposite direction. First of all, the ‘Cisco Way’ emphasizes the customer’s value. Customers are at the heart of the enterprise, and it doesn’t matter if the company sells products or services, or provides any other sort of service. Customers are always the primary focus of what we do, and the company culture is built around our commitment to meeting our customers’ needs