Category: HBR Case Study Analysis

  • Tempur Sealy International B

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    1) SWOT Analysis: – Strengths: Huge popularity and reliability – Weaknesses: Unique features (cruise lines tend to offer variety, while Carnival tries to offer it all under a different name) – Opportunities: Tackling environmental and consumer issues (the company has taken initiative to reduce carbon emissions, and focus on environmentally sustainable destinations) – Threats: Shift towards more leisurely travel and declining cruise market These are just some

    Marketing Plan

    In 2005, Carnival Cruise Lines took the opportunity to innovate and redefine the travel experience for its guests with the of the “Fleet of Lights.” The flagship of Carnival’s fleet, the new vessel, Carnival Ecstasy, included an extensive fleet of LED lights, with over 500 fixtures throughout the ship, featuring color, speed, and pattern changes, giving each deck a unique and personalized appearance. Design: The Ecstasy features a sleek