Ashok Leyland Embarking upon New Age Digital Technologies CASE B
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Ashok Leyland Limited is the market leader in commercial vehicle and engine manufacturing segment in India. In a move to stay ahead in the competitive market, they embarked upon the new age digital technologies. As the CEO of Ashok Leyland Limited, it was time that we had to do something to differentiate our business from our competitors. I was assigned the task to work on the new age digital technologies. I started exploring various ways to introduce new digital technologies into the organization. With the new vision of digital transformation at the fore
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Case Study Report on Ashok Leyland Embarking upon New Age Digital Technologies Case B: In a recent report titled ‘Case B: Ashok Leyland embarking upon new age digital technologies’ by the consulting firm ‘Motive Advisors’, the company has announced its strategy to transform itself to become a ‘Digital Leader’ in the passenger vehicle and commercial vehicle industry by 2025, with the help of new age digital technologies. The company aims to become the first car manufacturer in India to make its entire product
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To give a comprehensive overview of Ashok Leyland’s approach to embark on new-age digital technologies for its marketing and production planning activities, I will start with a brief overview of Ashok Leyland’s market situation. Ashok Leyland, a leading commercial vehicle manufacturing company, is in the process of diversifying its product line. The company is aiming to expand its sales base from its existing 25% share of the India and 50% share of Asia to 50% by 2025.
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Leading commercial vehicle manufacturer Ashok Leyland is embarking upon new age digital technologies. It has already launched the first car, the Ashok Leyland Sagina. Now the company is set to launch the Ashok Leyland NXT, which will be India’s first connected vehicle (CV) at the Auto Expo, 2018. The company says the NXT will revolutionize the way people travel. see this website “Ashok Leyland’s connected vehicle project is a strategic move to further leverage our expertise and the
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Ashok Leyland, one of India’s leading automobile manufacturers, has been rapidly embracing the digitized revolution. Over the past few years, the company has made strides to bring its production and supply chains in line with the times. One of the latest development is a new automated production line which has been installed at the company’s Chennai plant, where the company’s iconic Pax (Prius) and Comfortdrive vehicles are produced. The new line uses digital technologies, specifically an Automated Veh
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In this digital age, every business is in search of innovation, efficiency, and growth. Ashok Leyland is no exception. To survive in an ever-changing automotive industry, Ashok Leyland has embarked upon the next frontier in the digital age: digital technologies. In this digital age, every business is in search of innovation, efficiency, and growth. Ashok Leyland is no exception. To survive in an ever-changing automotive industry, Ashok Leyland has embarked upon the next frontier in the digital
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I can confidently say that Ashok Leyland has embarked upon a new era of Digital Technologies. This was evident from the start of the new year in the form of a major IT system conversion initiative. The first step was taken during January, which aimed to replace old outdated systems with modern, robust IT systems. It was the dawn of a new era that has so far resulted in 15 years of digital growth, from a single branch in Coimbatore to over 200 service centers across India and beyond. Ashok Leyland has been