ZEISS Vision Care China Driving Growth through Services
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China is the world’s second largest market for the eye care industry. China has become the fastest growing market for Vision Care globally. The increasing number of Chinese citizens with high need for eye care services has led to growing demand for products and services from the industry. In recent years, ZEISS Vision Care China has been actively focused on driving the company’s growth through the development of services that leverage the local market’s demand for eye care services. According to a recent industry report, Chinese citizens consume 1.2 billion pairs
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We, the management of ZEISS Vision Care China Pvt. Ltd. And ZEISS Vision Care China DD. LTD., are very pleased to submit this 12-page case study on ZEISS Vision Care China DD. LTD. ZEISS Vision Care China DD. LTD. Is our strategic investment project in the Chinese market. Since 2010, ZEISS Vision Care China DD. LTD. Has been supplying medical equipment in China. Our initial
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Briefly, ZEISS Vision Care China is currently the second-largest Eye Care Group in China with $371m in 2020. The company has been growing significantly since its inception, and it now serves over one million people in China with an average of 500 consultations each day. Despite the company’s impressive growth, it is currently focused on developing its ecosystem of 23 hospitals and health centers, with more to come, to support high-quality services for its customers. The
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Intro: The ZEISS Group is a leading global optics and optoelectronics manufacturer, founded in 1846 by Carl Zeiss. The company’s business activities are characterized by a high degree of technical innovation, a high degree of automation and a strong focus on customer proximity. why not try here ZEISS is committed to enhancing the performance of optics and electronics by focusing on the development of state-of-the-art products and technologies. The Group operates in 30 countries with a
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ZEISS Vision Care China Driving Growth through Services ZEISS Vision Care China has a strong track record in delivering excellent service and results. The company was established in China in 1999 and today provides the highest quality of vision care to patients throughout the country. The company’s success has been due to several strategies, including: 1. Building a customer-centric service culture ZEISS Vision Care China has invested in building a customer-centric service culture by focusing on quality, efficiency,
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“As the leader in eye care, we are driven by our commitment to serving patients and delivering the best vision care solutions,” ZEISS Vision Care CEO
Problem Statement of the Case Study
In today’s marketing world, a brand’s ability to deliver on promises and meet customer expectations through excellent customer service is critical. ZEISS Vision Care China, a part of ZEISS, has consistently delivered excellent customer service since its launch in China in 2007. The brand’s success lies in offering a range of comprehensive services, including vision examinations, contact lens fittings, sunglasses, and contact lens care. We will outline the case study of the brand’s services marketing efforts