Unilevers Lifebuoy in India Implementing Sustainability
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I am an 18-year-old high school dropout from rural India. I am also the first-generation student to pursue higher education in the country. My family has never had much financial stability, but with a good heart and the determination to do well in life, I’ve been able to fulfil my ambition of being an accountant. Being an accountant by profession, I know the hardships of our country’s education system. I’ve witnessed first-hand the difficulties in providing quality education to our young students.
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As a leader of Unilever India, it is my great pleasure to report on the sustainability journey at Lifebuoy. Unilever’s Lifebuoy soap brand, is now one of India’s most popular personal hygiene brands. home Lifebuoy has been present in India since 1954 and is the leader in providing affordable, high-quality soap to the Indian family. The Lifebuoy brand has achieved an enviable leadership position in the personal hygiene segment in India, with
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Sustainability has become a critical area for businesses worldwide. Unilever’s India’s Lifebuoy sanitary napkins and detergent category is no exception. This article discusses the company’s strategy, challenges and how they are addressing them in line with the Sustainable Development Goals (SDGs). In 2018, Unilever India’s Lifebuoy sanitary napkins and detergent categories claimed 92% market share in the women’s
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In India, Unilever has been leading the way in implementing sustainability practices to make Lifebuoy soap more eco-friendly. Unilever, the international consumer goods giant, operates over 100 lakh stores globally, the majority of which are located in developing countries, where many households lack access to clean water and sanitation facilities. To meet this challenge, Unilever India has developed the ‘Lifebuoy Sustainable Water Program’, which is designed to help millions of women and girls access safe drink
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Unilevers Lifebuoy in India Implementing Sustainability Lifebuoy is a well-known personal hygiene brand of Unilever, known for its commitment to sustainability. Lifebuoy products are eco-friendly and come with a pledge to be 100% recyclable and compostable. In India, the brand has a strong presence and caters to the country’s unique needs. Lifebuoy’s focus on sustainability has
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Lifebuoy has been a part of Unilever’s life since 1932. It is India’s largest detergent brand, providing affordable hygiene solutions across all the regions in the country. Over the last ten years, Lifebuoy has been implementing a sustainability program through its global office in the Netherlands. The program aims to create a sustainable future by reducing the environmental impact of its operations while improving the lives of people living in the villages around its manufacturing units. click here to read The program comprises four