The Pepsi Refresh Project A Thirst for Change
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“You’ve done it again, Pepsi!” It was the day before my 52nd birthday, and as the phone rang at 4:00am, I let out a big yawn. For someone who rarely does anything to avoid bed, I found myself up at 3:30am, sitting at the kitchen table, typing away a long email on my laptop. I had been busy preparing for a long week ahead of me. In the last few months, I had been working on a project, a proposal, that would turn out
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As an active participant of The Pepsi Refresh Project for 6 months, I have witnessed the impact that this project is having on society. By bringing attention to issues of water scarcity in the Middle East, I realized that there was a great need to solve the water crisis in the region. While the project has taken off, there is still a lot that needs to be done. Section 2: Background The Pepsi Refresh Project was launched in 2011 by PepsiCo CEO Indra Nooyi. The aim of the
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PepsiCo’s The Pepsi Refresh Project A Thirst for Change is not only a social campaign, it is a reengineering of the relationship between the company and its drinking water. The campaign aimed to address both supply and demand in the industry. view it now The PepsiCo Refresh Project was announced in 2013 as an integrated marketing campaign. The aim was to increase drinking water consumption in the United States by 1 billion liters by 2025. In February 2014, the company released a new pack
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Dear Readers, In my free time, I often look up the latest news on the internet. Continued This happened in December 2013 when I saw a report by Fast Company, an international business magazine. I am a fan of the magazine because they have always given me interesting articles about the latest trends and innovations. In this particular article, they discussed The Pepsi Refresh Project. I was interested to know about this project because it seemed to offer a unique opportunity to change the world by giving back to the communities and inspiring young people to be
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As an avid sports enthusiast and a big fan of the Pepsi Refresh Project A Thirst for Change, I am very excited to see it back again. My excitement for this project was sparked when the first announcement was made, and I quickly rushed to my favorite Pepsi shop to pick up the latest edition of the BIG Paper. The news spread like wildfire, and the Pepsi Refresh Project’s name was now on everyone’s lips. This time, the project seemed more real and authentic, with the help of a new partnership between
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When my friend’s daughter named Poppy was born, we all wanted a brand that would take her care, love, and attention. Poppy has a “smiley heart” and we all know what a smile can do for a child. We’ve seen it in television, movies, books, and commercials. We knew Poppy’s moods were different from other children because of the terrible car accident that killed our father when Poppy was just three years old. A few days after the accident, Poppy began showing me a different mood