Tatas Air India Brand Repositioning and Revitalization Challenges
PESTEL Analysis
“Air India” stands for quality in the aviation industry in India, particularly in the domestic market. However, as per the recent study by “Haztepoll”- “An analysis of the airline industry in India and the potential impact of changes in domestic routes and services’, the airline has fallen behind its rivals in terms of brand value. The recent crisis of Jet Airways also highlights the same situation. Tata Sons and the Airline Industry’s Expectations: Tata Sons, the parent company of
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In early 2016, after a succession of missteps from Tata Sons, the Tata Group’s parent company, to its flag carrier, Air India, was pushed into the public domain. The corporate strategy was not clear, and many observers feared the airline would go bust. Then came Tata Sons’ $2.1 billion takeover of 62 percent of Air India. Since the deal, Tata Sons’ leadership team, led by Cyrus Mistry, has embarked on a reposition
Problem Statement of the Case Study
The Tata Group is India’s leading business conglomerate with a diversified product portfolio that spans automobile, information technology (IT), power, aviation, and financial services. The group is one of the leading players in the automobile segment with a reputation for providing exceptional service, value for money and innovation. In recent years, the group has focused on the development of new businesses in India, as well as on expanding its presence internationally. The recent decision to enter the global aviation market with Air India has been a
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In 2012, when Tatas’ brand Air India’s name was put up for sale, I took it upon myself to find out the reasons behind this. I began my quest for the truth, and I soon realized that Air India was facing a huge challenge. The airline was in deep crisis, and the only thing standing between it and total collapse was my ability to solve it. article The airline faced a crisis due to a series of bad decisions. The airline was over-booked by 70% during peak travel season, and that
Porters Model Analysis
– As per Porter’s Model, repositioning and revitalization are challenges faced by companies. – In this case, Tatas Air India’s brand has been repositioned and revitalized from being a low-cost, low-quality airline to being a premium airline. – The purpose of this research is to analyze how Tata Sons, Tatas Air India’s owner, has addressed these challenges by restoring the airline’s brand values to their original core purpose. – Tata Sons
Evaluation of Alternatives
I wrote this section because Air India was facing stiff competition and it was struggling to revitalize its brand image. However, I came across a number of flaws in Tatas Air India strategies. For instance, the new brand positioning did not resonate well with the airline’s target audience. Many of the new initiatives were not successful and could not solve the airline’s operational problems. Hence, in my view, there was a need for a radical rebranding exercise to break the stalemate and transform Air India’s image. I was
SWOT Analysis
Today, I write to discuss the repositioning and revitalization of Air India. First, let’s look at the company’s core strengths and value proposition. Air India is one of the most loved and respected airlines in India. The airline has earned a 4.5/5-star rating from SKYTRAX (2021), making it the only airline to receive this rating on both its international and domestic routes. However, the COVID-19 pandemic and travel disruptions have put
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Tatas Air India is one of India’s most iconic airlines. his comment is here It has a rich legacy that began with Air-India, which emerged from an air transportation service provided by the Indian Imperial Airways during the early 20th century. After independence, Indian Airlines was established in 1946, and it was rebranded as Air-India. In 1993, the Air-India brand was acquired by Tata Sons to become a part of their airline group. Tata Airlines was formally rebranded