Tanpin Kanri at Seven Eleven Japan

Tanpin Kanri at Seven Eleven Japan

Case Study Solution

The Tanpin Kanri system at Seven Eleven Japan has been a game-changer in the fast-moving consumer goods sector. In the retail industry, customers always go for the best quality and best price in a given location. Traditional retailing is often characterized by large discounts on the basic price, but high markup prices on the final price. Seven Eleven Japan, a multinational chain of convenience stores, has embraced a unique concept to address this challenge. At Seven Eleven Japan, Tanpin Kanri is a process that

SWOT Analysis

I went to Japan recently for 15 days. As a tourist, I stayed at the Seven Eleven hotel in Shinjuku, Tokyo. During my stay, I did not go to many shops, as I stayed there all day, enjoying the city with no shopping agenda. But this time, I have a different story to tell. This hotel has a unique concept called “Tanpin Kanri.” Let me talk about it. Tanpin Kanri is an innovative and interactive retail concept in which shoppers come across a series

Porters Five Forces Analysis

Tanpin Kanri is a world famous Japanese concept and a key strategy of Seven Eleven Japan. Tanpin Kanri is a Japanese term which refers to effective sales management. website link In Japanese, Tanpin Kanri means to provide prompt and personal service in sales to your customers. In this essay, I will provide an and explain the concept and implementation of Tanpin Kanri in the case of Seven Eleven Japan. Tanpin Kanri is an innovative sales management concept adopted by Seven Eleven Japan. It is a customer-oriented approach where the

Marketing Plan

I recently joined Seven Eleven Japan’s (SEJ) marketing team. As a newbie to the organization, I feel excited about the potential of the company’s branding. The first impression, which I received through SEJ’s ad, “Tanpin Kanri,” really made me curious to know the branding. Tanpin Kanri is the brand of the Seven Eleven brand which was rebranded on September 1, 2018, by introducing the new name and image with the tagline, “In the Name

BCG Matrix Analysis

“The Tanpin Kanri philosophy and practices have been successfully implemented at Seven Eleven Japan. The company achieved 20% revenue growth during the first half of 2015, up from 18% in the first half of 2014. One significant reason for the growth is Tanpin Kanri’s commitment to quality assurance. Through the implementation of a quality assurance process that involves 183 Kanri-members, the company improved its customer satisfaction rating by 1.2 points from 81% in the first half

Problem Statement of the Case Study

Achieving a successful outcome in the Japanese convenience store market is not an easy task. It is a very competitive market, with many other convenience stores vying for customers. One of the main factors that differentiates Japanese convenience stores from other Western countries is their unique “Tanpin Kanri” (interaction with customers) system. Tanpin Kanri is a system where the stores interact and provide personalized services to their customers. The concept of Tanpin Kanri started in Japan in the 1970s with the establishment of the world-famous