SpiceJet and Jaisalmer A Win-Win Negotiation During a Crisis
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SpiceJet and Jaisalmer, an ancient city located in Rajasthan, India, faced a crisis recently. In February 2020, the government of Rajasthan banned the sale and use of the popular tourism attraction, the Desert Park, in Jaisalmer. The park is known for its colorful camels and their camel dung that attracts tourists from all over the world. The ban resulted in the loss of significant revenue and market share for Jaisalmer, which is one of the most
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On-time Delivery Guarantee SpiceJet is one of India’s top airlines. The company’s founder, Gopi Krishna Reddy, has a dream of building a successful regional aviation company. SpiceJet is known for its low fares and efficient operations. But, like many other airlines, it experienced financial difficulties in 2020 due to the COVID-19 pandemic. The aviation industry has been a boon for the pandemic. Everyone wanted to travel and India’
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SpiceJet is India’s largest low-cost airline with a network of over 160 destinations. my site SpiceJet’s co-founders were Jyotindra Nath ‘Jase’ Das and Deepak ‘Dip’ Jain, both IIT-Bombay graduates. Jase passed away in 2011 while Deepak is now heading SpiceJet. After the tragedy, the airline’s board appointed a new board and SpiceJet’s management had to decide if it
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In 2020, I was writing a blog post about the airline industry in India. The first part of my essay was a list of factors influencing the performance of Indian airlines, including cost-cutting, network expansion, fleet expansion, cash management, revenue optimization, and other relevant topics. I was almost finished with the first part when I received a distress call from SpiceJet CEO, Mr. Rohit Soman. He asked me to postpone the part about their cost-cutting strategy and focus on the posit
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“The SpiceJet Crisis, which emerged as the story of my life, taught me to be more strategic, flexible, and adaptable in the face of adversity.” These are not mere adjectives. These are the words that define my experience. I witnessed the SpiceJet Crisis as the CEO, and as a journalist. The company faced a financial and operational crisis, which led to the grounding of its fleet. The crisis led to the loss of 700,000 customers and led to the
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I was in Jaisalmer in Rajasthan, India on a weekend with my family. One hot Saturday evening, I got a call that Jaisalmer would not have a flight on Sunday. It was 2019, and in an ideal scenario, it would have been a perfect opportunity for me to visit the desert, hire a camel, drink gulp after gulp and spend quality time with nature. But when I got the news, my heart sank. The city’s main attraction— the Jaisal