Rohm and Haas A New Product Marketing Strategy
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I was hired by a pharmaceutical company, Rohm and Haas, to write a 30-page report on the new product marketing strategy. Based on my industry and technical expertise, I was assigned to create a detailed report in 2-3 days, which focused on the Rohm and Haas marketing strategy for a new drug, “AIDS-332.” To begin, I started by analyzing the company’s positioning and marketing approach. I found that they focused on disease prevention rather
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Rohm and Haas is a well-known multinational company in the market of industrial gases, and we have a chance to create the marketing plan for their new product. We will analyze the market and customer requirements, and design a comprehensive marketing strategy for Rohm and Haas. Section 1: Product – Overview of Rohm and Haas product – Brief explanation of what the new product is about – Product features, benefits, target market, and competitive advantages. Section 2:
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