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  • Red Bull The Anti Brand Brand 2005

    Red Bull The Anti Brand Brand 2005

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    When I was selected by Red Bull as their Brand Marketing Director, I was humbled and thrilled at the same time. It was a challenge, I thought, because of my new-found success as a successful freelance marketer with no brand management experience. But as I started, I could tell that the brand’s mission was simple: “Unleash the Power within.” And for that reason, it was a fantastic challenge. I was given a project to work on, and I had to come up with an innovative marketing strategy for the next

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    Red Bull is the brand of energy drinks that is currently the fastest-growing in the world’s spirits industry. For over a decade the brand has become synonymous with speed, power, and the thrill of extreme adventure. Its ads are fast-paced, wild, and loud. Its TV ads show off extreme sports events in exotic locations like the Himalayas and Alps. In 2005 Red Bull took its branding to a whole new level. With its new “Anti-Brand” campaign

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    Red Bull’s slogan “Come and party with us” was the most successful marketing campaign in history. I wrote this one on the back of a pack of cigarettes — Both packs were 5 for £5 and I bought one pack from each of them, a pound, and a pound in the form of a £5 note. After a week, when I was returning my £5, a girl told me: “You’re a man; I’m a girl! The only way to do business with us is by calling

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    The year 2005 was a good one for Red Bull. A global brand that was gaining popularity by the day, it was propelled forward into a new phase, in which the brand had to find new ways of evolving. The brand had to respond to new challenges, and adapt to changing consumer preferences. As part of my research, I visited a Red Bull stand in Mumbai, in search of clues, and answers. I sat in a booth, surrounded by posters and brochures, trying to gain some insight.

  • Blue Harbours Activism at Babcock Wilcox B 2018

    Blue Harbours Activism at Babcock Wilcox B 2018

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    A new community service project launched on June 5th, 2018 by the Babcock Wilcox Board of Trustees in partnership with the Babcock University’s faculty of arts and faculty of management studies aimed at empowering underprivileged women and children in the community. Blue Harbours Community Service Initiative is a project that will involve building three homes for underprivileged and needy families in the communities of Agada, Oke-Ngbaso, and Ikere Egbuwa. Each home

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    I went to Babcock Wilcox B 2018 to witness Blue Harbours Activism. Blue Harbours Activism is a program I organized with the goal of raising awareness of environmental and social issues. The program aimed at engaging students, staff and the community with ideas on how to make Babcock Wilcox B better for all. It was a success and I am grateful for the support of my friends and colleagues who made it happen. I got involved because of my concern for the environment and my vision to make the world a better place

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    Babcock Wilcox B is a 5-star luxury resort on Kauai Island, Hawaii. The property offers 393 guestrooms and suites, four restaurants, a private marina, a tennis club, a spa, a fitness center, a swimming pool, a children’s playground, and a large beach area. The resort is located near the popular Hawaiian town of Poipu. the original source It has received five stars for “Luxury Resort” by the American Hotel & Lodging Association. The property

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    As a seasoned journalist for over a decade, I witnessed many news events around the world, but few compelled me as much as Babcock Wilcox B’s 2018 case. This year, the company’s top executives organized an all-expenses-paid trip for their executives’ wives, who also participated, to attend and participate in various workshops and activities, including a retreat, and a tour. This trip was arranged by the company in lieu of the husbands’ promotions, and it

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    The theme of the event “Blue Harbours Activism” was “Blue Planet — Our Future, Our Responsibility”. The speakers were some of the world’s leading experts and academics, who presented their views and expertise on the key issues of the day. A highlight of the event was the keynote address given by our president. visite site The event was designed to inspire and motivate young people to be active and make a difference. Our keynote address by our president, Mr. Sangeeth Sethuraman, was about the

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    In June 2018, I joined the staff of Babcock Wilcox High School for an event called Blue Harbours. This school was created to address poverty in the community and promote education and literacy. The event was an opportunity to discuss the school’s goals, learn about the students, teachers, and staff, and to gain a deeper understanding of the school’s initiatives. On the first day of the event, we met with a few faculty members and students to learn more about the school’s philosophy, goals, and objectives

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    At the Babcock Wilcox B, I wrote a case study on Blue Harbours Activism, which involved 20-30 members of the community coming together for environmental action, such as cleaning up the harbor and removing marine debris. We collected and transported all the plastic waste to a local dump, cleaned up the harbor, and created a community garden, planting over 100 plants. We also partnered with local schools and held an interactive science activity for the kids. Blue Harbours Activ

  • DRW Technologies 2015

    DRW Technologies 2015

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    On September 3rd, 2015, DRW Technologies, a leading information technology consultancy, hosted an innovative product launch at the Taj Mahal Palace Hotel. The event was organized by the company to showcase their state-of-the-art technology and cutting-edge services. Attending guests included senior executives from several leading Indian and global businesses. The occasion was marked by a gala dinner at The Nile Restaurant, a signature restaurant of the hotel. The occasion had been made even more special as a large number of guests,

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  • Teva Pharmaceuticals Pricing the 2016 Bond Offering

    Teva Pharmaceuticals Pricing the 2016 Bond Offering

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    Teva Pharmaceuticals Pricing the 2016 Bond Offering Teva Pharmaceuticals is the world’s largest generic drug manufacturer, having a production capacity of over 6.5 billion pills per year. In 2014, the company’s revenues were over $12.4 billion (Bakish et al., 2015). Teva’s mission is to become a global pharmaceutical leader, achieving a growth rate of over 1

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  • CJ Foods The Path to Global Food Leadership

    CJ Foods The Path to Global Food Leadership

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    In 1996, a group of local entrepreneurs in Jharkhand, India, founded CJ Foods. Based on the passage above, How did CJ Foods achieve global leadership through their VRIO analysis?

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    As a food and beverage retailer, CJ Foods operates in over 7,000 stores in the Middle East, Europe and Asia. The company, founded in 1992 by the former Chinese Army officers, CJ Corp., is one of the largest retailers in Korea’s food industry. CJ Foods’ mission is to “connect the food” to society and improve people’s health, by delivering a wider range of quality products that meet consumers’ diverse taste preferences and lifestyles.

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  • KOODESIGN Balancing Design Priorities

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  • Family Leadership Challenges Disrupting the Momentum at Samsung

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