Mondelez India Social Media Crisis Sugar Content in Bournvita Case Study Solution

Mondelez India Social Media Crisis Sugar Content in Bournvita

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The advertisement featuring two bouncing sugar cubes, “Mondelez India Social Media Crisis Sugar Content in Bournvita” was the last straw for many people. It’s clear that Mondelez India’s marketing team wasn’t paying attention to the brand values that Mondelez India’s CEO Paul Dehn had outlined. In the marketing campaign, the sugar cubes were used for an ironic gag that ended up offending people, leading to a social media outrage. this hyperlink In the ad campaign, the sugar cub

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“Crisis has always been a common thing in social media. Companies have been exposed for things they have done wrong. But sometimes a crisis can make headlines even if the issue is small. That’s what we saw when Mondelez India had the ‘Sugar Content’ issue in Bournvita. Mondelēz had released its own marketing material titled ‘Sugar is a Luxury’, showcasing the nutritional properties of sugar and how it can be a good thing. The company has also been running a “

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Dear friends, I wrote this blog post after reading a heartwarming story published in the Hindustan Times. A 6-year-old child had lost her parents to a tragic car accident in the Indian state of Telangana. Her mother and father died in the accident. The girl’s father was a construction worker and had died before his daughter’s mother could come to terms with her loss. The daughter, too, was unable to say goodbye to her parents who had died tragically in a car accident. This beautiful story resonated with

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As a former Coca-Cola (NYSE: KO) brand manager (and I know I’m a terrible person to trust) with a love for cereals, it was hard not to react to Mondelez India’s “crisis” involving Bournvita. As a brand manager, I was tasked with creating a campaign for the product launch in India — a place with a vast array of products and competitors. I’ve seen it firsthand and have an interest in the marketing strategies being employed here. And there

Problem Statement of the Case Study

I had a great experience with Bournvita, and it is a great product, in my personal opinion. However, on May 31, 2021, the social media giant Mondelez India had a horrible crisis when it announced to stop advertising their flagship product, “Bournvita,” in the first quarter of this year due to unpleasant sugar content. Spoiler Alert: Mondelez India was facing major advertising issues with the marketing campaign. They thought that using sugar content in advertisements would help people understand the

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In the past few months, Mondelez India has seen social media crises that affected their business in several ways. They lost millions of dollars in sales, brand damage, and stolen publicity, as their sugar-enhanced Bournvita had made waves in the marketplace, creating widespread backlash. As a brand owner, your mission is to understand the impact of these crises on their brand, and also find solutions to prevent further damage. Here’s a case study on Mondelez India Social Media Crisis Sugar Content in Bournvita

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Dear Clients, I am writing to inform you about a recent incident in which our social media handles (Twitter, Facebook and Instagram) were used to promote the sale of sugar content product Bournvita, despite the fact that we ourselves do not recommend such consumption. This has led to a massive outrage amongst the customers and the social media platforms. In an attempt to justify the promotion, we made a series of false claims, stating that Bournvita is ‘super delicious,’ ‘super healthy’ and ‘super nutritious,’