Malaysia Airlines The Marketing Challenge after MH370 and MH17
BCG Matrix Analysis
– As you know, Malaysia Airlines MH370 and MH17 airliners went missing after flying from Beijing to Kuala Lumpur and eventually to Amsterdam. At the time, these were very significant events, bringing a wave of global sadness and anxiety. – For Malaysia Airlines, this was a crisis of the highest order. The airline had been on its highs as recently as mid-January. The day of the flight-138 crash, it was on the verge of a successful launch of
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I am Malaysia Airlines The Marketing Challenge, as a marketing veteran and case writer. article source After the recent tragedies in Malaysia Airlines, MH370, and MH17, many airlines are now facing a marketing challenge, where they have to showcase a compelling story to their customers, and their marketing strategies need to be revamped to showcase the brand’s empathy, human side, and humanity after the losses. The brand’s marketing, especially that of MH370,
Porters Five Forces Analysis
A month after MH370’s disappearance, Malaysia Airlines has struggled to make sense of its global reputation — from a company that had won the trust of its customers with high-quality service to an airline that, in some circles, is now seen as too trustworthy. The company had been at the center of a marketing crisis in March 2014 with the failure of Malaysia Airlines Flight MH17 that killed 298 people, most of them civilians. Despite being one of the world’s largest air
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After the Malaysian Airlines Boeing 777-200ER flight MH370 disappeared from its flight plan in March 2014 and Malaysia Airlines flight MH17 was downed by separatist forces in Ukraine in July 2014, Malaysia Airlines faced a major marketing challenge that required bold and innovative ideas. The loss of Malaysia Airlines was a major blow to Malaysia Airlines, leading to a slow recovery. Marketing after MH370 First and foremost, Malaysia
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Porters Model Analysis
Malaysia Airlines (MAS) the world’s largest airlines has faced severe criticism following a pair of tragic incidents. MH370 went missing in March 2014, and in October, MH17 was downed in the east of Ukraine by the Russian-backed separatists, killing all 298 passengers and crew on board. MAS’s marketing challenges, and responses to these disasters, illustrate how it faces a different sort of marketing situation to its competitors. MAS’
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Malaysia Airlines has always been known for its excellent customer service, which is evident from the way its marketing campaign for the MH370 disaster has been executed. As a matter of fact, on the eve of the disaster, the airline had already announced that there would be compensation of 200,000 ringgit for the families of the passengers and crew, which had taken an additional round trip from Kuala Lumpur to Shanghai. But it was the announcement that 393 bodies had