Local Lion Coffee Shop Marketing Strategy 2018
SWOT Analysis
Strong Brick-and-mortar presence – Many independent coffee shops and cafes are failing because they have no brick and mortar presence, – Locals don’t take their coffee shops for granted and will wait in line for hours to get a cup of their favorite cup of joe. – Many customers are looking for small, hidden spots to discover something new, – Local Lion Coffee Shop is perfect for them because of its unique location and friendly environment. – We need to highlight our strong brick-and-mort
BCG Matrix Analysis
In the year 2018, a new local Lion Coffee shop opened in the city. It had a new outlet in a busy area. The management of the new outlet hired a marketing team led by a consultant who had the experience in strategic marketing planning. harvard case solution 1. Market Research The team conducted extensive market research to understand the competition and the target customer. They also analyzed the location, clientele, and competition in the market. The team found that the main competitors were well established coffee shops with good
Porters Five Forces Analysis
My local Lion Coffee Shop is experiencing a huge shift in the market. In the last few years, coffee sales have been steadily decreasing worldwide, causing several coffee shops to close their doors. But, Local Lion Coffee Shop, a new breed of coffee shop with its own unique flair, is not letting this trend dampen its enthusiasm for creating a market for local coffee aficionados. My Marketing Plan According to the Porters Five Forces analysis, Local Lion Coffee Shop market
Financial Analysis
1. Overview of Local Lion Coffee Shop – The concept of the LLC is a caffeinated local business – The coffee is made with coffee beans from the region and roasted locally – The shop is designed with comfortable seating and a cozy atmosphere to accommodate the customers – The LLC has a unique name that is a play on the local language 2. Target Market: – Mainly young professionals, but a few couples as well – Mostly aged between 20 and 45 –
Marketing Plan
For a local lion coffee shop, the 2018 marketing strategy would focus on generating customer loyalty and attracting a diverse and unique customer base, using social media marketing and targeting local SEO efforts to increase visibility. Here’s how: 1. Social Media Marketing We would promote local Lion Coffee Shop on Facebook, Instagram and Twitter, and incorporate localized content and engagement with a mix of visually appealing images and relevant hashtags. Our primary focus would be
Evaluation of Alternatives
I have created an in-depth analysis of Local Lion Coffee Shop Marketing Strategy 2018 using case studies and research material. Here’s how it works: 1. Definition: Local Lion Coffee Shop Marketing Strategy 2018 refers to the comprehensive marketing approach of a local coffee shop. In this case, Local Lion is a coffee shop chain with several stores in different cities across the country. 2. Objective: The objective of Local Lion Marketing Strategy is to increase brand awareness,