ITC Mangaldeep Restructuring the Brand Portfolio
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ITC Mangaldeep, the brand-owning company, had an impressive performance for the past few years due to its robust portfolio that included high-quality brands across all categories. Its strong performance had earned it a 16-fold growth in turnover between FY15 and FY20, contributing to the group’s revenue growth of 44%. However, with the entry of new entrants in the consumer market, ITC Mangaldeep needed to review its brands and portfolio to improve its performance and market share
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ITC Mangaldeep Ltd. Is one of the leading FMCG conglomerate, headquartered in Chennai, India. I’d say we are an enterprise with three wings; FMCG, CPG and Pharma. ITC is a huge group that has operations across the globe. Our FMCG wing offers food to cater to the ever-changing nutritional needs of the Indian society. We are the largest producer of various brands and have the widest range of product portfolio, including beverages, bis
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The brand portfolio of ITC, a global conglomerate with a wide variety of products, has undergone significant changes in recent years. In the early 2000s, ITC faced a crisis, triggered by the sharp decrease in demand for its products, including cigarette, tea, and liquor. read what he said This triggered a complete rebranding of the company’s product portfolio, which transformed it into ITC Limited. This transformation led to the company’s rapid growth, with a turnover of nearly 70 billion dollars in
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ITC Mangaldeep is the biggest and oldest brand in the Indian tea industry. The company has a huge portfolio of tea and coffee brands which were built up over a period of about 150 years. The company has grown with a number of acquisitions in the past two years, and we are now faced with the challenge of restructuring the portfolio to better reflect its new positioning. Company: ITC In 2016, ITC acquired a large tea company in India which has a total tea production of about 1
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Title: The New Mangaldeep—Strengthening ITC’s Brands through Responsive and Brand Building Over the years, Indian tea has undergone a significant change, particularly in terms of product line. The traditional tea markets that were once saturated have been disrupted by the competition, with a new breed of tea companies emerging to carve new spaces for themselves. One such company is ITC, a leader in the tea industry with a diverse portfolio that includes tea, spirits, and coffee products.
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“ITC Mangaldeep” is one of the largest packaged goods company in India with a net worth of Rs. 414700 crore. They were facing financial challenges due to the slowdown of the Indian economy. To resolve their crisis, they initiated a restructuring plan which involved dividing “ITC Group” into five segments— “Mangaldeep Group”, “Bangaldar (Bangladesh and Middle East) Group”, “TATA Group” (India, South Asia and the Middle East), “T
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In May 2006, ITC announced its decision to bring down its 2005 turnover by 25% through a series of measures. This included the phasing out of some brands (like Godrej and Dabur’s brands), rationalization of capacity and production, and rationalizing the sourcing arrangements. In other words, ITC will bring down its production volumes by 50%. This was in addition to the already announced plan to reduce inventory levels by 10%, which was a step in look here