IKEA in Saudi Arabia A 2016

IKEA in Saudi Arabia A 2016

Porters Five Forces Analysis

“In Saudi Arabia, IKEA, the world’s largest retailer, has come across several challenges. A 2016 analysis of the market shows how to overcome these challenges: – The lack of infrastructure: the government’s commitment to developing Saudi Arabia’s infrastructure will take time to implement, and construction costs will impact the company’s operations. – Government policy: Saudi Arabia’s conservative culture limits the potential customer base and reduces IKEA’s revenue. – Local

VRIO Analysis

“IKEA in Saudi Arabia – A 2016” (2018, May 28). Retrieved from https://www.essaytown.com/subjects/paper/ikea-saudi-arabia-2016-writing-research-papers/59850 I will tell about IKEA in Saudi Arabia A 2016: IKEA in Saudi Arabia started operations in the year 2016. The new store was inaugurated

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IKEA in Saudi Arabia A 2016 Saudi Arabia, a kingdom with no free enterprise policies, has given IKEA a big opportunity to enter the country. Since Saudi Arabia has a low per capita income and high unemployment, many of the country’s people are willing to pay top dollar for a furniture store like IKEA. However, IKEA has some challenges to surmount before entering the market. Firstly, IKEA’s global reputation is established as being a “brand

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The IKEA concept has been making its way to Saudi Arabia since 2009. straight from the source The Danish furniture giant opened 13 outlets there in 2013, and today the brand is expanding and diversifying its operations. History Saudi Arabia is considered a conservative country, so the IKEA business model is challenging. However, Saudi Arabia has recently made efforts to reduce the religious and cultural restrictions on international brands. find more The first IKEA store opened in Riyadh

Marketing Plan

Section: Product/Service: Home Furnishing A market analysis: Saudi Arabia has a high population density, low urbanization rate, and fast population growth. Saudis have always preferred traditional home furnishing items such as wardrobe, furniture, and carpets. Hence IKEA has targeted this group by opening its stores in Saudi Arabia. IKEA’s objective is to provide affordable home furnishing products in Saudi Arabia, cater to the lifestyle of Saudis, and meet their evol

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IKEA’s first store in Saudi Arabia, opened on February 2016, in Al Khobar, 10km north of Dhahran. This was part of a strategy to develop markets in the region. Saudi Arabia has more than 10 million inhabitants and is growing at a rate of 3% annually. In the retail sector, IKEA is well known as a high-end store chain. Saudi Arabia’s population is diverse and IKEA offers an attractive ret