Hotwire Navigating Through Turbulence
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The turbulent environment we are currently experiencing in the travel industry is not just a blip in the road but a major challenge that can make or break hotels, airlines, tour operators and destinations. As the impact of COVID-19 continues to reshape the global tourism landscape, hotels, resorts and travel brands around the world have had to quickly pivot their business models to cater to a changed market demand. My personal experience and professional insights As a travel industry expert, I am witnessing the turbulent environment with all
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Hotwire Navigating Through Turbulence I used a case study research methodology for my article. I interviewed 10 different professionals who were successfully navigating through turbulence in their organization. All the interviewees shared their experiences and discussed the techniques that they used to manage the situation successfully. The case studies were focused on the following industries: finance, technology, healthcare, and retail. In each case, the interviews were conducted in-person and recorded. One of the things that the interviewees did, was
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Hotwire Navigating Through Turbulence: The Power of PESTEL Analysis PESTEL (Political, Economic, Social, Technological, Environmental) is a powerful tool used in business management. PESTEL analysis focuses on external threats and opportunities that an organization encounters on a daily basis. In this essay, I will explain the PESTEL analysis framework, the factors that PESTEL analysis considers, and the implications for Hotwire Navigating Through Turbulence. Polit
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1. Hotwire Navigating Through Turbulence I remember when I took the plane to travel to my hometown. It was my first flight since the pandemic. image source The cabin was filled with people, some of whom had never traveled, and many of whom had stayed home for years. For some, it was a small trip but for others, it was a big journey. I am a huge fan of the airlines and their services and I thought I knew their products well. I used to book the flights with them and they did not disappoint me.
Marketing Plan
The business environment is always changing, and that is a challenge for Hotwire.com, a leading travel web portal. Hotwire faces challenges from both internal and external forces, but its management has taken steps to navigate this unpredictable environment. Internal Forces: Internal forces have led to two major challenges for Hotwire. One of the internal forces is a declining brand reputation. Hotwire’s 2017 brand image survey indicates that 66% of consumers do not like the brand, while 62% view the website as average
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