Category: HBR Case Study Analysis

  • Sizmek Chapter 11 Ad Tech Survival

    Sizmek Chapter 11 Ad Tech Survival

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    Sizmek’s Chapter 11 restructuring came as a surprise to all. It was a massive setback for the company as it had been struggling to compete with giants such as Google and Facebook. However, Sizmek found a way to revive itself after a period of tough financial times. In 2013, Sizmek’s CEO Paul Chernin had joined the company through an acquisition, which brought with it a great deal of uncertainty for the company’s prospects. Sizmek

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    Sizmek’s mission to create an efficient and scalable marketing solution to help advertisers and publishers measure and optimize their online ad campaigns drove their decision to restructure their business model. As the company started to see more value in advertising beyond digital media, it became clear that the focus on digital media would become increasingly inefficient with the rise of mobile-first consumer behavior. To keep the company in check, the company restructured its business model in early 2015 to a hybrid between its ad tech and enterprise products

  • Facebook 2012

    Facebook 2012

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    Today I can proudly claim that Facebook is a very successful social networking site. As a case study, I evaluate its strengths and weaknesses with the aim of suggesting improvements to enhance its effectiveness. Facebook is a phenomenon that was first launched in 2004. As of 2012, its user base had reached approximately 534 million worldwide. The popularity of the site grew rapidly since it’s launch, thanks to the fact that it was an easy way to connect with others and

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    Facebook 2012 was an epochal turning point for Facebook as it marked the arrival of a new era of social media. It also presented new opportunities to brands and advertisers, challenged social media adage ‘no free lunch’, and signaled a significant paradigm shift in the direction of Facebook’s marketing strategies. Facebook in 2012 was an evolution of its old self, as its user base reached the 1 billion mark. In its initial year, Facebook had grown in popularity, with

  • Mamaearth Growth Beyond Baby Care

    Mamaearth Growth Beyond Baby Care

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    In my opinion, Mamaearth, an online baby store and organic food brand, is a perfect example of a Porter’s Five Forces model. It is evident that the marketing, competition, financial, and technological forces are significant contributors to the success of Mamaearth, and I believe that they have made it to a leading position in its sector. It seems that the company’s focus on innovation, customer experience, and a diverse range of products have helped it stand out from its competitors. Marketing Forces Mama

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    Mamaearth Growth Beyond Baby Care (MGBBC) has recently launched its initiative to empower women in rural India by providing safe and reliable modern sanitation solutions. In addition, it has made substantial efforts to develop a sustainable, healthier, and equitable rural community. MGBBC was established by a pioneering NGO, Vasant Nethralaya, in 2012 and has been actively implementing sustainable sanitation and hygiene programs in rural India. MGBBC’s model involves the use of public

  • Golden Age of Home Video Games Atari to Nintendo

    Golden Age of Home Video Games Atari to Nintendo

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  • Wayfair Fast Furniture 2017

    Wayfair Fast Furniture 2017

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  • Stakeholder Management at Anglo American Platinum The Mogalakwena Mine

    Stakeholder Management at Anglo American Platinum The Mogalakwena Mine

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  • Impact Investing Along the South African Investment Value Chain

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  • Ten Tools for Design Thinking

    Ten Tools for Design Thinking

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  • Jamaica Broilers in Haiti Exit or Edge

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  • Latvia Navigating the Strait of Messina

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