Category: HBR Case Study Analysis

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    Today, businesses across the globe are under intense pressure to deliver results. Consumers expect companies to deliver value, and they are willing to pay for it. This demand for more from companies creates new opportunities as well as risks for businesses. Enter the Mahindra Group. In 1945, Indian entrepreneur, Anant Mahindra, founded a new company that today, is a conglomerate that employs over 130,000 people and is worth over

    Marketing Plan

    Topic: Purpose and Purpose-Driven Business Strategies Section: Purpose I worked at a marketing agency, where we had been tasked with developing a campaign for a new brand, which would help to reinforce the company’s purpose. In this case study, I will be talking about my experience working with this brand in the first phase of the campaign, which was a two-month project. Section: Purpose Mahindra Group, the leading multinational conglomerate, has a clear mission

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    1. Background: The Mahindra Group is a global multinational corporation founded in 1945 by Mahindra Kashinath Pai. It operates through a global network of 100+ affiliates, with headquarters in Mumbai, India and other major cities in the country. Mahindra’s products cover diverse sectors such as mobility, agribusiness, financials, and more. It offers a wide range of solutions for businesses and consumers across various industries, with a focus