Hariyali Kisaan Bazaar

Hariyali Kisaan Bazaar

Marketing Plan

Hariyali Kisaan Bazaar is a week-long food and craft fair organized by students of Baba Ramdev College, Panipat. It is known to be the largest fair of rural students, attracting thousands of visitors and local vendors every year. Hariyali Kisaan Bazaar started in 2017 as an initiative to promote rural education and culture, and to bridge the gap between urban and rural communities. The fair has since become an integral part of the college’s academic calendar, with over 50

Recommendations for the Case Study

The Hariyali Kisaan Bazaar is located in the village of Bhadrakpur. The village is rich in agriculture, and every year they organize a grand festival called ‘Kisaan-Bazaar’. People from nearby villages gather here to buy and sell agricultural products such as seeds, fertilizers, agricultural tools, and other essentials. As someone who used to sell fruits at the market, I can tell you that the festival is filled with sights and sounds, smells, and tastes that transport

PESTEL Analysis

In the year 2014, my community initiated the Hariyali Kisaan Bazaar to provide an opportunity for rural youth and farmers to sell their produce, knowledge, skills, and produce to support themselves and their families. The idea was inspired by Hariyali Agricultural Mart of Haryana, the largest of its kind in India, that had been operational since 1997. Hariyali Kisaan Bazaar was set up on the model of a marketplace where the farmers could showcase their

Problem Statement of the Case Study

Hariyali Kisaan Bazaar is a unique initiative in Jharkhand to promote traditional handicrafts of the state. It is run by the Department of Industries and Commerce, Government of Jharkhand. The Bazaar was inaugurated in April 2016 with the vision to revive traditional weaving practices of Jharkhand, support small scale weavers in their craft, and create income for them. The Bazaar offers an opportunity for visitors to explore the unique products, learn about weaving techniques, and

BCG Matrix Analysis

I recently traveled to Hariyali Kisaan Bazaar with my family to visit the world’s largest flower auction, where I witnessed the bidding, purchasing, and flower arrangements. her response This place was unmatched with any other flower auction in the world. The venue was immaculately decorated with floral sculptures, water features, and flower-wreathed chairs. As soon as we entered the premises, we could hear the sound of excited bidders, the clinking of

Evaluation of Alternatives

As I said in the intro, I have a personal experience with Hariyali Kisaan Bazaar. Here is my written experience. Hariyali Kisaan Bazaar is an initiative of Delhi-based Sangeet Natak Akademi to promote cultural tourism in the city. It was initiated in 2009 and since then, there are few instances when it has witnessed its popularity. One such instance was in the year 2016, wherein an initiative was taken to organ

Alternatives

I live in a village called Munga, which is located in a densely populated region. It’s known as “the heart of the forest.” The forests cover the entire region with dense green cover, and it is my only source of livelihood. There’s not a single store, a single market, a single road that passes through Munga. There’s not even a single school. The nearest school is in a distance of 5 kilometers. The nearest market is 5 kilometers away from Munga. There are not even a single street