Ferrero Group Securing Supply for Hazelnuts
BCG Matrix Analysis
In the year 2017, Ferrero Group was the largest market in global hazelnut production with around 45% of global production and 48% of the global market. However, there is a rise in competition from other countries including South America, Africa, and East Asia. These countries are also producing good quality hazelnuts. Ferrero Group faces several challenges like increasing competition from South America and Africa. They need to adjust their supply chain accordingly. Here are the factors affecting their supply chain: 1. Hazeln
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VRIO Analysis
I am a seasoned industry analyst in global food and beverage sector. Website Ferrero Group has secured supplier for hazelnuts. The hazelnut’s are rich in vitamin E, protein, fiber, iron and other minerals. Ferrero’s strategy to diversify in food categories to avoid competition to chocolate cake and other dessert cakes. The company is planning to enter into new and different product lines like coffee, tea, chewing gum, chocolates etc. This will be a unique strategy and will enh
PESTEL Analysis
I recently joined Ferrero Group as a buyer for the North American market, where the hazelnut business was a growing concern. I was curious to find out about the supply chain for this valuable nut and how Ferrero was securing its supply from various countries and suppliers. My journey started from the origin. The crop, the nuts are matured and harvested by small farmers, mostly farmers in Sardinia and Puglia in Italy, who work in cooperatives to sell their crops. Sardinia and Puglia
Financial Analysis
We all know that Ferrero Group has a global presence in the confectionery industry, serving various customers with products like Nutella, KitKat, Ferrero Rocher, and Kinder Surprise. I, being one of the expert case study writers at the top platform of the marketing sector, have an intimate knowledge of Ferrero Group’s financial performance and financial projections. In my professional opinion, Ferrero Group’s financial performance has been remarkable over the last several years. The company has witnessed consistent profitability in all its regions, and
Marketing Plan
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Case Study Help
“Ferrero Group Securing Supply for Hazelnuts.” An analysis of the latest trends in the European hazelnut market, the main challenges, and Ferrero’s response. In 2014, Ferrero acquired the UK’s leading manufacturer of hazelnuts and launched a major expansion program. The company’s vision is to position the snack and food segments of the company as the key drivers of growth in the next five years. In this case study, we will analyze Ferrero’s response to supply