Language and Globalization Englishnization at Rakuten B
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I spent three weeks at Rakuten B in July 2015 working on globalizing Rakuten’s English language content (websites, marketing materials, product descriptions, etc.). I conducted an audit of our existing English-language content to identify any weaknesses, inconsistencies, and gaps. My role was to write an internal report presenting recommendations for improvements to our content and style. Initially, I found the organization quite resistant to change. However, after conducting the audit, we agreed that it was time to address
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1. Definition – globalization: a process of increasing interconnectedness between the economies of nations, cultures, and societies on a planetary scale – Englishnization: the process of transforming one’s native language (or another language for that matter) into English to create a new global language – I’m going to discuss in this article how the globalization of Englishnization affects Rakuten B, a Japanese multinational e-commerce company. 2. History Rakuten B is a Japanese multinational e-commerce
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In this case study, we are looking at an organization, Rakuten B, which is a major retailer based in Tokyo. I want to explain what language and globalization mean in practice to Rakuten B’s business. I did my research on these issues by visiting the company’s website and reading their annual reports. I spoke with several people from the company to learn more about their approach to the issue. The company’s mission is to make life easier for people by providing them with an easy way to shop online. This is a clear marketing message
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Languages: – English has been the global language since the 16th century. The rise of English as a global language is unstoppable, and many countries worldwide have begun to adopt English as their national language. – The UK is the world’s largest English-speaking nation with around 83% of its population speaking English. Japan has 96 million speakers, Brazil 240 million and the US 509 million. – The UK’s strongest foreign language is French, with over 5 million people speaking
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Rakuten B is a globally diverse company. One of the significant ways they have been incorporating globalization in their work culture is through foreign language education. Rakuten B aims to become a company that understands and works with the culture and language of the customers it serves. Rakuten B has embraced multilingualism to offer services and products in different languages. The following is a report by one of Rakuten B’s employees, Ms. K. She had taken the training on foreign language communication, and she was eager to share her experience with others.
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In December 2020, Rakuten B, the online retailer of Rakuten, announced a move to hire its first ever Chief Language Officer (CLO). This decision signaled the global trend that technology and digital culture are changing language, and businesses are seeking leaders who can think globally and act locally in digital world. As I write this article, Rakuten B is already working on the appointment. The CLO will have global responsibility for the company’s language practices. However, this new position in a global digital business has its challenges. The
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My background and expertise: I am an English major and a business writer who worked at global companies for 15 years — In my early experience, I noticed that English is everywhere. No other language can compete with its global dominance. In the beginning, I believed English was a language of the future, the language of the world. But, I later realized, that the opposite is true. The reason is simple — we are entering into a global age, and the most global language is English. English has to be international. The Chinese, French,
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1. look here Why I am qualified 2. Theme: Language and Globalization 3. Goal 4. Purpose 5. Outline Why I am qualified: I have experience as a professional language expert in globalization. My expertise is on the topic of language and globalization. I have conducted research on this topic for a number of years and have developed the content of this essay. I am an English major and a language teacher by profession. I have experience in teaching English at the high school and college level. I also have an academic