Green Rabbit From B2C to B2B A Vegan Caterers Dilemma

Green Rabbit From B2C to B2B A Vegan Caterers Dilemma

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I used to work for a B2C catering firm, preparing and delivering food for parties, weddings and corporate events. The firm was doing pretty well, with a steady stream of repeat customers, but I was bored with working for a small, local caterer with limited scope for growth. One day, I got a call from a local business looking for a vegan catering service. They had a big, multi-day fair event coming up, with thousands of people in attendance. I knew I could help them with the

Evaluation of Alternatives

I wrote a proposal for a vegan caterer for a sustainable farm. The company wanted to change to B2B operations, but with our passion for health and sustainability, it would be challenging. I went to the farm to gather ideas and inspiration. I found a vibrant vegetable garden, a community of passionate farmers, and some beautiful farm animals, including goats, chickens, and pigs. They shared their stories, skills, and their dedication to sustainable agriculture. I asked,

Problem Statement of the Case Study

Growing in popularity, the vegan lifestyle is now embraced by many consumers across the globe. Many caterers have started incorporating vegan-friendly menus in their repertoire, creating more awareness and demand for vegan products and services. go to the website For example, Green Rabbit (the startup I co-founded) launched its vegan catering service with a mission to provide high-quality plant-based cuisine to both vegans and non-vegans alike. As vegan catering

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I used to run a local vegetarian food catering business called ‘Green Rabbit’ before the pandemic hit. It was my passion project to create sustainable, healthy, environmentally friendly food with no animal testing or artificial flavors. The idea was to offer vegan, organic food to our community with affordable prices and unique menu items. However, things have changed significantly during the pandemic. It made me think about how our food businesses and industries should shift towards sustainable practices. A sudden change in the market and the needs of

VRIO Analysis

I worked as a sales representative for a small vegan catering firm when I was approached by a big corporate client looking for caterers for a corporate event. It was the first time I had met them and they were very different from their usual clients. They had very strict requirements for quality, customization, and food taste. Our company’s strengths lay in the variety of foods we could offer and our ability to customize menus to suit the corporate client’s taste preferences. We explained to them that our company’s strength lies

Case Study Analysis

Green Rabbit From B2C to B2B: A Vegan Caterers Dilemma My name is Shreyasi Garg. I work as a freelance marketing consultant. I work with various clients on marketing, creative design, digital marketing, SEO, PPC, and online advertising. Currently, I am working for Green Rabbit, a vegetarian restaurant in the heart of Mumbai. Green Rabbit, like most B2C businesses, was a natural fit for me