Saxbys Coffee The Latte Dilemma and a Quest to Improve Service
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I first encountered Saxbys Coffee in Brooklyn’s trendy Williamsburg neighborhood over five years ago. The place had a warm, welcoming vibe, and I was immediately impressed by the quality of the beans used for their espresso drinks. At the time, I was a regular coffee shop customer, always opting for drip brews instead of pour-overs. I was thrilled to discover a new, unique coffee experience, but I was disappointed when I later learned the caffeinated blend that Saxbys used
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When it comes to great coffee, Saxbys Coffee has a strong market share. The company is known for its premium coffee drinks that feature classic espresso beverages like macchiatos, cortados, and flat whites. The drinks’ distinctive flavors and bold brews make Saxbys stand out in a crowded coffee marketplace. However, the company has always had a tendency to be somewhat inconsistent when it comes to the consistency of their latte art. While many of its stores offer unique latte art displays, not everyone
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Saxbys Coffee is a great American chain of cafes that specializes in high-quality coffee and friendly service. I have used their coffee twice in the past few weeks and enjoyed it very much. Check This Out On both occasions, I was served a “latte” (it is spelled “latte” with an extra “e”), which is supposed to be a smooth coffee drink, but instead left me feeling like I had just had a sip of chemicals. I had a problem with the “latte” a few years back when I had a
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I grew up near the famous coffeehouse Saxbys, known for their expertly brewed latte art and iconic cinnamon sugar “on the rocks” topping. My dad always ordered that one; he liked the added sweetness of the cinnamon. But the past few years, as a college student, my taste for espresso has grown. My dad still loves his “on the rocks,” but I’ve been ordering a latte every now and then — usually, the black and milk, with no added cinnamon
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The latte dilemma. For a chain of coffee shops, a simple cup of coffee can cost hundreds of dollars. However, a single latte may cost 2,500 dollars and an espresso, 4,500 dollars — according to a recent report. In addition to being astronomically expensive, the cups, lattes, and espresso makers in the Saxbys Coffee chain were also a source of confusion for customers. According to the report, customers found themselves in queues for up to six hours while
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My job requires me to meet and interact with people from all over the world. My day can start with an email from someone in Japan, a call from a customer in India, or a text from someone in the UK. I have been with the company for 14 years, and every day, I am required to follow up on a variety of customer feedback and issues. A simple coffee order is one of the most common interactions we have with our customers. A few years ago, we added a “The Latte Dilemma” case to our ongoing training program
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In the beginning of Saxbys Coffee, when the store opened its doors to the community of Brooklyn and beyond, the store had some challenges. Firstly, the store, in its initial stages, was struggling to compete with the coffee shops, who were offering fast-paced service, high-end gear, and fancy coffee beans, all for a much lower price. Moreover, the store, in this period, had an overwhelming number of customers who used their machines for multiple purchases. This was something that customers would appreciate;