Nielsen Market Research for Pantene 2013
Evaluation of Alternatives
Nielsen’s market research shows Pantene is the leading brand among men in the U.S. (2013 data, as shown above). go to this web-site However, Pantene has been in trouble in recent years due to ad campaigns that seem more targeted at teenagers and younger females, and less so at men. Pantene’s marketing success may stem from its strong brand identity, which is synonymous with being stylish, clean-cut, and sophisticated. Its logo is a set of letters with a “P” and
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I conducted a case study analysis for Pantene 2013’s performance as a brand in the beauty market. Nielsen market research was conducted to analyze how well Pantene performed in relation to its peers and the broader market trends, particularly in relation to the changes in beauty consumption habits. Nielsen conducted in-depth qualitative interviews with Pantene executives to understand how they approach marketing strategy, brand positioning and consumer behavior. Data was also collected and analyzed to identify the factors that contributed to Pantene
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Nielsen Market Research conducted an online survey with a sample of 1,000 female consumers (18-44 years) in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, and the United States in March and April 2013. The questions covered product features, brand image, market positioning, and use. Results show that Pantene’s global product features are very similar to competitors’ products in all regions except Brazil, Japan, and the United States. Most consumers in
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Nielsen Market Research for Pantene 2013 is a report that examines the consumer behavior, advertising, product positioning, pricing and promotion strategies of Pantene brand. The report was commissioned by Pantene brand’s parent company, Unilever. Nielsen Market Research conducted this research for Pantene to gain insights into how the brand is perceived by its consumers. The report highlights the brand’s positioning as a luxury hair care brand, which is perceived by consumers
Case Study Analysis
Nielsen Market Research (NMR) is an industry-leading media measurement and research company that has been providing clients with information-driven insights for more than 100 years. Their marketing data and analytics services cover a wide range of industries, including beauty and personal care. In this case study, NMR analyzed Pantene product usage, performance, and brand equity using qualitative research techniques, including focus groups, surveys, and in-person observations. For this Pantene case study, NMR worked with the brand’
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Pantene 2013 Nielsen Market Research I have written this case study about Pantene, the hair care company. I used Nielsen’s data to analyze sales, brand value and customer satisfaction. Based on these results, I suggest the following strategies for further improving Pantene: 1. Branding strategies: Based on the data, Pantene’s brand was weak for men. Therefore, I suggest that Pantene should focus on developing a strong and masculine brand image to attract men. The company
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In 2013, Nielsen’s market research for Pantene was published. my response As a consumer brand of hair care products for men and women, Pantene has been a market leader in personal hygiene for decades. Here’s how Nielsen’s report was written: “Pantene was one of the top 10 global beauty brands globally in 2012. The consumer survey showed that the company remains a leader in men’s hair care. Nielsen Market Research conducted the survey and is one
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– “Pantene Brand Reputation is in great shape” – “Pantene is most loved and preferred hair care brand in India among the millennial and baby boomers” – “Increased market share of Pantene in 2012 & 2013 in the Indian hair care market” – “Strong brand positioning across categories” – “Pantene offers high value for money to Indian consumers” – “Pantene has been very successful in targeting Indian millennial market”