HundredYear War Coke vs Pepsi1890s1990s
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Sometimes I’m in the mood for a cold Coke, and other times Pepsi. But there’s one thing that keeps me from changing my mind — Pepsi has the world’s #1 market share. Coke’s market share in 1990s was around 58%. But in 2013, according to research firm Nielsen, Coke held only 38.3% of the global soft-drink market. In the 1890s, Coke’s inventor,
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I had just finished college and was looking for a job in 1992, just as PepsiCo had opened its new bottling plant in New York City, and Coke was moving in and trying to buy it. At first, I was excited to work at a start-up company, like Google or Facebook. I was about 24 and had grown up during the Internet boom of the late 1990s. I was a social person and liked the idea of spending a day or week on the go, working with people from around the world to
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I had always loved Coke, but it wasn’t until I began drinking Pepsi that I realized the difference. I love Coke’s crisp pop, but in all honesty, I preferred Pepsi’s tangy, fruity taste. next page Pepsi was everywhere when I was a kid; Coke was only introduced into my home when I was in college. I’ll never forget the day I switched over. My room mate, who couldn’t stand the taste of Coke (a long time ago), went crazy. But what really made a
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I grew up during the hundred years of the world’s greatest battle (1890s to 1990s), between two giants: Coke and Pepsi. The fight was between the two biggest beverage companies, which are today known as Coca-Cola and PepsiCo. At the beginning, I thought Coke was the better beverage. That is, I was a Coke fan. Coke was my first favorite beverage and I’ve drunk it ever since. helpful hints But in the end, Pepsi became my favorite.
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– Before I wrote the article I researched extensively about this topic. I read countless books, articles, and papers about the century-long struggle between Coca-Cola and Pepsi in the 1990s. – I read the accounts of both companies and learned a lot about the rivalry between the two companies during that era. I also examined their advertising strategies and marketing tactics. – Based on my research and reading, I came to the conclusion that Pepsi is currently the dominant player in the soft drink market. Its advert
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Sales: Coca-Cola had a clear lead in the 1890s, selling more than 10 million bottles of Coke and Pepsi by 1896. This was largely due to their advertising slogan: “If it’s good enough for General Washington, it’s good enough for you!” Pepsi, meanwhile, had a small lead by 1913 when it released its first carbonated soft drink formula. But in the late 1920s and early 19
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In 1892, Coca-Cola Company, headed by George M. Wilson, founded in Atlanta Georgia. He developed a unique formula for its signature Coca-Cola that soon gained popularity in the United States, Britain and Europe. Coca-Cola had its roots in ancient Peru, where the Incas enjoyed the “Pisco Sour” in the 1400s. Coca was added to this sour mix to improve its flavor. A similar sour-tinged drink was developed in Japan in the 1