Kamaths Ourtimes Ice Creams Eliminating the Bottleneck Effect
SWOT Analysis
Bottleneck effect means that there are processes that result in an increase in the amount of work that needs to be done. Sometimes the problem is that the work is distributed over different employees. These employees are responsible for performing tasks, but they have different levels of expertise and knowledge. The more processes there are, the more complexity of the process. The problem here is a bottleneck caused by a long queue. It causes a lot of stress on the employees. A lot of times, the problem is that the workers are exhausted from working, and they can
Problem Statement of the Case Study
Kamath’s Our Times Ice Cream is a renowned brand of ice creams with a unique history and innovative product line. It was started by Vijay and Kushagra Kamath in 1978 and is now part of the UB Group. The brand’s success story can be attributed to the Kamath family’s vision of creating quality, high-end ice creams with fresh milk from a single farm in Kumbakonam. The products are free from artificial flavors and preservatives, and the quality of the product
Case Study Solution
Kamaths Ourtimes Ice Creams, established in the year 2010, started off as an enterprise in Vijayawada. From the beginning, its objective was to make high-quality ice-creams, which had an added advantage of being organic. The founders of Kamaths Ourtimes Ice Creams believed that they could solve the bottleneck effect in ice cream production by eliminating some of the middlemen. The founders started the manufacturing process from their kitchen. From their small kitchen, Kam
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Marketing Plan
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Financial Analysis
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