Procter Gamble Co Lenor Refill Package
Case Study Analysis
In December 2013, Procter & Gamble launched their Lenor Refill Package in India. They were the first company to introduce a refill package in India for their premium products, such as Head & Shoulders Shampoo, Gillette Fusion ProGlide Razor and Tide Climate Power Detergent. This launched Lenor Refill Package in three variants and two sizes: Small Pack (50g), Medium Pack (100g) and Large Pack (150g) The refill
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I started to work for Procter Gamble Co Lenor Refill Package when I was in my first year in college. As a part of my marketing internship, I was tasked with writing a brand report and case study for the Lenor Refill Pack. Lenor was one of Procter’s top selling brands in India, known for its hygiene and personal care products. Lenor Refill Packs were one of their most successful brands as they provided customers with a convenient way to use the product. I was responsible for writing
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My experience as a former marketing executive for Procter & Gamble’s personal care products division was noteworthy. I helped in the brand launch of two of its key products— Lenor liquid laundry detergent and Lenor tablets. These products were positioned as “green” alternatives, offering consumers a superior clean without compromising on performance. Lenor, which was launched with a budget of about $1 million, was the fastest selling product in our division. During the launch campaign, Lenor was positioned with a
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I bought Lenor from Procter Gamble Co for 479 pesos, which was around 36 pesos more than the cost of Lenor P100 recharge in Bato. There was no discount. The product is a deodorant spray that provides long-lasting fragrance and protection against body odor. It has a small plastic sprayer, two small spray holes, and a plastic tube that releases the deodorant. recommended you read The bottle has a cap that screws onto the base to
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I have worked for Procter & Gamble Co for over a year now and have had the privilege of witnessing their world-renowned re-refill product, Lenor, being utilized for the past few years now. I can honestly say that Lenor is the world’s top re-refill product and there is no denying its success. Lenor is a re-refillable adhesive toilet paper that is used in most households around the world. The package contains eight sheets of high-quality toilet paper with a length
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Lenor refillable toilet rolls (recyclable and non-degradable) are made from the sustainable, renewable natural fibers of wood, pulp and paper pulp. This is the first step towards our vision of developing a sustainable and innovative toilet roll product line. The package design of Lenor is a great example of this. Lenor reusable toilet paper is manufactured with 100% renewable and sustainable wood fiber, from FSC certified forests.