adidas B Defining a Strategy for Reebok

adidas B Defining a Strategy for Reebok

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For a decade, Reebok was the “kings of fitness.” With iconic products like the “Crosley” and “Fredas” along with high-performance training shoes, the “Reebok Classic” and “Reebok Excellence,” Reebok set a benchmark in the fitness industry, creating an identity with fitness enthusiasts. However, as the years went by, Reebok had to fight for a piece of the market. They were in the midst of a tough competition from brands like

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I had to choose between adidas and Reebok in the year 2000. The decision proved to be quite difficult for me because I was passionate about fashion and my favorite brand. However, I couldn’t ignore the fact that adidas had a vast market share, while Reebok had a small but dedicated customer base. Therefore, I started with the strategic thinking and decided to go with adidas. First, I analyzed the target audience. look at here now Adidas targets primarily young and trendy individuals, who want to express their style through their cl

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