CR Beer B Bringing in International Brands
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At CR Beer B, I was assigned to bring in international brands. It was a task that had always exuded excitement and intrigue in me. The excitement and the intrigue grew with each day that passed, leading to a series of interesting experiences. Let me share with you how I brought in Craft Beer Worldwide. Firstly, the brief came to me from my manager. The brief read “BRING IN CRAFT BEER WORLDWIDE TODAY”. It was a project that was a part of a company-wide restruct
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Sure! CR Beer B has become popular amongst beer enthusiasts for being innovative in their approach to crafting craft beers. However, they have faced a major challenge in bringing in international brands into the market. This case study paper will be based on a case study carried out by CR Beer B to tackle this challenge. Case Study Analysis: CR Beer B conducted a thorough analysis of the international beer brands that they wanted to introduce into their market. This analysis showed that the international market is quite competitive. To break through this
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I was recently offered a job as a marketing consultant by a UK-based international brewing company. The company is in search of a brand consultant who has a deep understanding of the global markets and a history of working with international brands. My main aim is to help the company develop its portfolio of international brands. I will be the liaison between the headquarter and international markets. The job will require me to meet international teams and analyze the international markets. Read More Here I would love to know more about the company, their
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In the years leading up to my departure as Head of Product & Brand Management, the company had always faced an enormous challenge in gaining traction with international beer brands. With the advent of globalisation and market trends, the local audience became more diverse. There was a growing need for beer brands to find a way of marketing themselves in the international context. CR Beer B was in the business of brewing a unique variety of beer that catered to the international tastes. My aim was to introduce CR Beer B’s products into
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