Jijihong Catering Management Co Ltd Brand Repositioning Case Study Solution

Jijihong Catering Management Co Ltd Brand Repositioning

Problem Statement of the Case Study

Our analysis of the situation reveals the following issues with Jijihong Catering Management Co Ltd brand image. Jijihong’s brand image has been impacted by competitors. image source They offer a better quality of products and better service than Jijihong, leading to a customer loyalty gap. Jijihong’s products are more expensive, leading to a customer cost per unit gap. In a nutshell, Jijihong Catering Management Co Ltd needs to establish a competitive advantage in product quality and customer value proposition in order to maintain its

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Jijihong Catering Management Co Ltd, established in 1987, is a leading player in the hospitality industry in Shanghai, China. Our revenue in 2017 was RMB 50 million (about $7.3 million). Our main markets are Shanghai, Beijing, Tianjin, Chengdu, Chongqing and Guangdong. In 2017, we achieved an improvement in our EBITDA margin from 2.9% to 4.3%, as a result

Case Study Solution

My company, Jijihong Catering Management Co Ltd, has been around for around five years now. But the brand’s image had been taking a beating ever since its launch, with the company being branded as unreliable and not up to the mark. Our competitors had been creating a buzz around themselves through clever marketing strategies and aesthetically pleasing food. This made our food, brand, and products look mediocre, leading to a decrease in revenue and customer base. This brand image had deterred a lot of

Alternatives

As you read the story, I hope you will have a good idea of what happened and why we changed our brand names. We did not feel the current brand name fit our goals and target audience better than “Jijihong”. After researching, we found that the word “jijihong” is a Chinese word which means “bubble tea”. Our team was delighted to hear this news since it is a very popular and beloved beverage in China. Our research showed that the bubble tea market was saturated. To compete with

Marketing Plan

1) What was the reason for the need for brand repositioning in Jijihong Catering Management Co Ltd? Jijihong Catering Management Co Ltd is one of the fastest growing companies in China’s food industry. The company faced a lot of challenges in the industry, including poor customer retention, stagnant market growth, and high competition. However, Jijihong was determined to create a brand that would improve the company’s performance and increase customer loyalty. 2) What are the key objectives of J

SWOT Analysis

Jijihong Catering Management Co Ltd is a brand of high-end gourmet caterers in Shanghai. They offer a wide range of catering services for various events such as weddings, product launches, and corporate events. The company is owned and managed by the Hong family, who have been in the restaurant industry for over 30 years. The brand name Jijihong means “the food of Hong” in Chinese, and the company’s logo features the image of a Hong-style cooking pot. Over the