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    In India, Menstrupedia, an Indian startup that started as a social enterprise in 2011, is facing a global challenge – it is making profits while serving an underserved community. This essay discusses their marketing strategy and how they have been successful in making profits from the social enterprise, while maintaining their purpose of reducing the stigma around menstruation in rural areas. The founder of Menstrupedia, Shaina, has seen the social needs of women and girls in rural India and has started Menstrupedia

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    I don’t know much about you or your company, but I can vividly imagine your position when you come to know about the injustice happening to young women who menstruate in India. The inequalities that they face at menstruation time in this country are beyond imagination. This is because this time, they face a lot of social injustices which make their lives miserable. Let me tell you a story to give you an idea: I was in a class five school during my childhood. I had no access to books. I had a

    Problem Statement of the Case Study

    “I grew up in a rural village in India. The first time I felt like there was something wrong with me was when I reached puberty. navigate here At that time, the only thing that was mentioned in the village was that I would get my period for the first time. There were two types of menstrual hygiene — the menstrual hygiene for girls and the menstrual hygiene for boys. sites The girls had a tough time with the menstrual hygiene in the village. They did not have the right cloths and they often

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    My experience as a freelance case study writer has been a challenge to say the least, and at times it has become a nightmare. However, I have learned to appreciate the benefits of being independent in business while at the same time remaining passionate about creating an impact with my work. I have had to confront several challenges and learn from them, such as overcoming writer’s block, adapting to my surroundings, and the pressure to chase profits. In fact, Menstrupedia has been my dream business, and to have been able to contribute