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  • Red Bull and Energy Drinks 2010–2011

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    In 2021, I had the privilege of writing about Crocs Community Centric Marketing 2023 for their official newsletter. I had the chance to visit Crocs headquarters in the USA, where they were planning the next edition of the global marketing conference, as well as a few months later in Singapore, during the Asia Pacific conference. At both events, the tone of the materials was upbeat, exciting, and motivational. The Crocs team talked about their core mission: providing comfortable, stylish shoes for everyday wear to

    PESTEL Analysis

    In 2016, Crocs launched their new brand marketing strategy, “Community Centric Marketing” (CCM), that included a focus on providing customers with personalized service and community engagement across all channels. The plan was to create a cohesive brand narrative and a set of brand experiences that would unite and strengthen the brand across physical and digital channels. CCM strategy focused on five key elements: 1. People CCM placed a strong emphasis on connecting with customers as individuals, not simply as purchasers