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  • Trust and Family at Fuwei B

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    Problem Statement of the Case Study

    Pink Lemonade, the well-known ice cream shop chain, has grown immensely since the of its iconic line of unique flavors. The brand’s marketing strategy is all about “refreshing” and being innovative, which is reflected through the various products. As per our report “Analysis of Ice Cream Marketing Industry,” the pink lemonade brand is the leading product of the ice cream market by the company’s sales performance in 2020. “Pink Lemonade” has

    VRIO Analysis

    In 2020, the lemonade business has become an excellent source of revenue for many companies. Every year, lemonade revenues are constantly increasing. The reasons behind the popularity of lemonade are numerous, but one of the most notable is its health benefits. check here The combination of fruity taste, vitamin C, and electrolytes is a perfect recipe for a refreshing drink. The flavors of the lemonade are varied, and they cater to different tastes, making it an ideal beverage to share with the