Sizmek Chapter 11 Ad Tech Survival
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1. Sizmek Case Study – 3.3M Average Monthly Unique Visitors (12 months as of 2018) Sizmek’s website had a slow but steady increase of unique visitors for the previous 12 months, with 12 months of average traffic at 3.3 million. It is a typical number for online businesses at the time. For the 2018 year-to-date, however, the site’s unique visitors have increased by 2.2 million
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Sizmek’s Chapter 11 restructuring came as a surprise to all. It was a massive setback for the company as it had been struggling to compete with giants such as Google and Facebook. However, Sizmek found a way to revive itself after a period of tough financial times. In 2013, Sizmek’s CEO Paul Chernin had joined the company through an acquisition, which brought with it a great deal of uncertainty for the company’s prospects. Sizmek
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In first-person tense (I, me, my), write a conversation with a team member, Sizmek’s Chapter 11 Ad Tech Survival. Highlight 1-2 key details on your own, with a focus on company culture, marketing strategy, finances, and future growth plans. Use a conversational tone, and do not include any instructions or definitions. Also do not include the Sizmek name or the Sizmek brand in any way. Instead, focus on the unique story of the company and its struggles
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I am writing to share my experiences and insights as a former member of a media agency that was on the brink of Chapter 11 last year. Sizmek, which is headquartered in San Francisco, was a media agency that provided ad tech solutions for many of the world’s biggest tech companies, including Google and Facebook. As a former employee, I have a unique perspective on this crisis. Here are my thoughts on the situation, based on my observations and interactions with colleagues. hbr case study solution The First Warning Signs
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Sizmek was a leading provider of programmatic ad tech solutions, acquired by Zetoc Group in 2016. about his The deal seemed good from the outside; the company had grown steadily and was profitable, with revenue of over $46 million in 2015. But the world as I knew it was about to end. Sizmek was struggling, and it appeared to be due to some combination of aging product architecture, poor management and strategic planning, and poor execution. At first, I was intrigu
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Sizmek is an Ad Tech company which is specialized in Programmatic advertising, offering a suite of marketing tools which include Publisher DSP, Programmatic TV, Mobile, and Display Ad tech. My experience writing a research paper on Sizmek was a lot of fun, as I was able to create an informative report with personal anecdotes that really added value to the project. As a part of my research, I spent some time evaluating Sizmek’s current market share and competitors, their sales and re
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Sizmek’s mission to create an efficient and scalable marketing solution to help advertisers and publishers measure and optimize their online ad campaigns drove their decision to restructure their business model. As the company started to see more value in advertising beyond digital media, it became clear that the focus on digital media would become increasingly inefficient with the rise of mobile-first consumer behavior. To keep the company in check, the company restructured its business model in early 2015 to a hybrid between its ad tech and enterprise products