Nykaa Growth Challenges in India
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Nykaa Inc, a fashion e-commerce platform, was founded in 2011 by Nikunj Damani and Vikas Kumar with the aim of revolutionizing the Indian cosmetics industry. Nykaa, which stands for Natural, Young, and Authentic, is headquartered in Bengaluru and is currently the fourth-largest e-commerce platform in India in terms of market size, having clocked revenue of approximately ₹5 billion (USD71 million) for the fiscal year ended March 2019
Financial Analysis
I have a few decades of professional experience, and for the first time in my entire career, I have been in the thick of the corporate world. It was an opportunity that arose for me in the form of a dream job. However, my journey was filled with challenges. I am a marketer, and I have worked with various brands. However, the growth of Nykaa—an e-commerce company, has been a nightmare. Nykaa—India’s biggest beauty e-commerce company—was founded by Falguni Nair and
Case Study Solution
I, Manoj Srivastava, am a first-year undergraduate student pursuing BBA (HR) at Shri Ram Institute of Management Studies, Rourkela, India. In my school days, I was part of the sports team that won multiple championships in basketball, volleyball and table tennis. I am now a budding sports enthusiast, interested in coaching and training of the team. Through my experience, I have seen that the growing e-commerce giant, Nykaa, is indeed in a competitive market
BCG Matrix Analysis
I have been an active investor in Nykaa, Inc. (NYSE: NYKA) for the past six years. In this report, I highlight Nykaa’s growth challenges in India. Nykaa’s journey so far has been impressive. The beauty e-commerce company’s revenues for the year 2019 were around $520 million. The company grew revenue by more than 125% YoY (year-over-year). Nykaa’s
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Nykaa is a multi-brand online beauty and grooming retailer founded in 2010 by Farah Khan and Vinod Goenka. The brand started as a fashion accessories company in 2010 and has since expanded into a multi-brand e-commerce platform catering to the beauty and grooming segment. Nykaa’s expansion into grooming, beauty and wellness segments started with the acquisition of Sapna’s Craft in June 2017, which was followed by the acquisition of
Marketing Plan
Nykaa is the world’s fastest growing e-commerce player, focusing on beauty, fragrance, personal care, and hair care products. I worked on a team at Nykaa, supporting marketing initiatives for over a year, managing marketing campaigns and events. blog I found out that Nykaa has a few growth challenges: 1. Limited marketing reach Nykaa’s customer base in India is limited compared to our global markets. The company needs to work on expanding its reach, both offline