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    In today’s digital world, brands must embrace CRM (Customer Relationship Management) to differentiate themselves from their competitors. The key to this approach is the integration of data, analytics, and technology. Hilton Hotels is a prime example of an organization that has successfully employed a CRM strategy. Hilton Hotels is one of the world’s largest hotel chains, with more than 5,400 properties and a portfolio of brands that span the globe. As a business that has been operating for nearly

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