Launching a Footwear Brand During a Pandemic
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I am currently a part-time shoemaker and entrepreneur based in Chicago. A few years ago, I launched my very own footwear brand, Footworn, with the goal of making quality shoes that were affordable and made in America. I’ve had to make the tough decision of pivoting to producing footwear that can be sold in stores. In February, just days before the world shut down, I had to shutter my brick-and-mortar stores and pivot to a digital-only retail strategy. At the time
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“In the age of COVID-19, it’s never been more important to be strategic and adaptable in business. In the last 3 years, I’ve worked with over 50 brands and 6 million shoe sizes in a world that was in constant flux. That’s why I created this post — to share my real-life experiences as a successful business owner. When we launched our footwear brand last spring during the height of the pandemic, it was a game-changer. Our
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In the early 2000s, one of the biggest challenges faced by the global footwear industry was the emergence of low-cost Chinese footwear, which was widely available at lower prices compared to Western brands. This posed a threat to many of the industry’s established players in emerging markets, and a number of them struggled to retain their market share. In 2016, I founded a footwear brand targeting emerging markets – a niche market that is not saturated by the existing
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As the pandemic hit the world, people started looking for a way out of their homes. Many people were forced to work from home and started wearing shoes as they were a necessary item for both casual and office wear. The demand for footwear grew tremendously, and the market for new brands was at its peak. In this essay, I will share my experience of launching a footwear brand during this pandemic. why not try here Personal Experience: During the early stages of the pandemic, I was working as a
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When I started my entrepreneurial journey, I was inspired to start a footwear brand. My goal was to create an aesthetically pleasing collection that caters to every individual’s preferences. My business has flourished over the years, and I have been able to reach people all over the world through my brand. However, COVID-19 has disrupted our business. The pandemic brought chaos to the world, and my business was hit by lockdowns and restrictions. However, I remained resilient and was able to pivot to a
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