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Brand Storytelling

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Brand Storytelling: The Ultimate Storytelling Tool It’s become a common practice to create a brand story around products or services to drive brand recognition, differentiation, and loyalty. Storytelling is one of the key pillars of branding, and the success of a brand in capturing the imagination of customers requires a well-crafted narrative that resonates emotionally with the target audience. Brand Storytelling Is More than Just Storytelling The power of storytelling is woven into the DNA of

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As a storyteller, you can build a company’s brand story by weaving brand messaging into the company’s culture and company culture into the stories it creates, shares and tells. Brand storytelling is a unique approach to communication because it tells a story about the company, which in turn builds a sense of loyalty and long-term interest. It’s a way to make your brand a living, breathing entity with a personality, goals and values that are unique to your brand. By doing so, it makes it feel more relatable, less intim

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Brand Storytelling – What is it, Why we need it? Storytelling is a powerful tool to engage customers in the brand experience. People have a limited capacity to consume information. A storytelling, which is emotional and relatable, can create an emotional connection with a brand. It’s not about how many people know your product or services, it’s about how your product or services make your brand emotional and relatable to the people you want to connect with. The Brand Storytelling in the digital era is different. People

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Brand Storytelling is the process of making brands more interesting, real and relatable by providing a vivid narrative that encapsulates the essence of a brand. Storytelling helps to connect with the brand’s consumers, develop emotional connections, and enhance the brand’s reputation. It is a powerful tool for building trust, creating value propositions, and promoting engagement. In 2021, we saw several brands embark on the VRIO (Value, Relationship, Influence, and

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Pyxis Powering a Sustainable Maritime Future with Electric Vessels

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Electric vessels have proven to be a viable, innovative, and environmentally friendly alternative to traditional, polluting, and expensive traditional vessels. As a power plant expert, I’ve seen how electric vessels work, their efficacy in improving the performance of both electric and hybrid-electric powered vessels, their reduced carbon footprints and emissions, and their environmental, economic, and energy-security benefits. Pyxis Power’s proprietary technology uses an electric propulsion system, in combination with the latest renewable energy storage technologies, to improve vessel

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I was an engineer before joining a shipping company. I worked for many years in that industry and observed how the shipping industry moved towards a more sustainable future, focusing on cutting down on emissions and improving efficiency. One of the key technologies that shipping companies are investing in is electric vessels. With the growth in demand for eco-friendly shipping, Pyxis Power is making significant investments in electric propulsion systems for ships. Pyxis’s technology allows ships to operate on electricity, which is a cleaner and more environmentally

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The maritime industry has witnessed immense growth over the last few years. It is a crucial sector, and the maritime industry has become a crucial contributor to global growth. The maritime industry contributes to the economy and provides employment to millions of people. However, with the advent of the latest technology, the maritime industry can make a significant impact on sustainability. As the industry becomes more eco-friendly, maritime companies are investing in electric vessels. The article is going to explore the latest trends in maritime industry, sustainable

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As the maritime industry continues to undergo digital disruption, maritime authorities are grappling with how to ensure continued maritime safety, environmental sustainability, and public safety. As ships and vessels become increasingly connected, electric vessels are proving to be an efficient, sustainable solution to meet these challenges. In 2019, Pyxis Systems launched a new class of electric vessel, the “Electric Ferry”. Our innovative solution is powered by a proven, patented, state-of-the-art battery technology called

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I have been working on electric marine transport since 2016. At that time, most people were skeptical about the feasibility of electric vessels. But after years of research, I am now convinced that this technology will be transformative for the maritime sector. 1. The first reason is cost. Currently, electric vehicles (EVs) have a lower cost of ownership than traditional propulsion systems. This means that with the right incentives, the cost of EVs can be closer to the cost of diesel-powered vessels. 2

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Innovation is the best driver for economic growth in the maritime industry. Electric vessels can address the current reliance on fossil fuels, provide alternative fuel, and lower the environmental footprint of the maritime industry, leading to a safer, more sustainable future. Four companies, from Europe and the USA, in the electrification of the marine industry are Pyxis, Ocean Alliance, CleanSeas, and Lencorn. They are providing electric power solutions for sailing, towing and cargo transportation. They use innovative electric prop

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Amidst the shifting sands of the modern day maritime industry, the question on the minds of everyone is: How can the sector be rebuilt sustainably, without compromising on speed, efficiency, or safety? sites This is where Pyxis Powering arrives. With the current dependence on diesel and natural gas to power vessels, the shift towards renewable energy will, in no time, become an inevitable necessity. That’s where Pyxis Powering comes in. We, Pyxis Powering, are bringing electric power for maritime

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“A revolution in marine transportation is taking place,” says Arijit Sinha, Founder and CEO, Pyxis, who recently presented his company’s innovative technology at the International Maritime Summit 2021. “We’ve developed an entirely new approach to powering vessels. Our breakthrough technology provides both economic and environmental benefits for the shipping industry by helping to reduce emissions and lower operating costs.” To illustrate this point, Sinha points to Pyxis’s prototype vessel – an innovative hybrid vessel that delivers efficiency and

Chadwick Inc The Balanced Scorecard

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When Chadwick Inc started in 1982, it was an ordinary printing press operation run by just two employees. Nowadays, it is an international corporation in its fifth generation, with over 2250 employees in over 40 countries. The company has grown fast through strategic management, effective management and management by results. As a leading provider of integrated document solutions, Chadwick Inc’s vision is to be the industry-leading partner in providing print and document solutions that drive efficiency and profitability for its customers. As a

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Chadwick Inc, a leading multinational engineering and manufacturing company, was founded in 1890 with the objective of supplying the British army. After World War II, the company became the largest supplier of armoured vehicles in the world. In the 1970s and 1980s, Chadwick’s product mix diversified into electronics, electricals, industrial packaging, and automation. Chadwick’s current strategy is to maintain its diversified product line and core engineering and manufacturing cap

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Chadwick Inc is a major global manufacturing company with a wide range of products sold in North America and Europe. Its mission is to create value for its customers, shareholders, employees, and the communities it serves. Chadwick’s success comes from its strategic focus on three key objectives: 1. try here Creating shareholder value: The share price, earnings, and free cash flow are all drivers of value, and Chadwick aims to create a significant positive contribution to these values. 2. Empowering employees: Empowering employees

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Chadwick Inc is a high-end furniture retailer. It operates three stores in the region. Chadwick Inc, the top furniture retailer, has adopted the Balanced Scorecard as a key driver of their strategic planning. The Balanced Scorecard provides a framework to measure the value and profitability of strategic activities. This framework allows stakeholders to identify the impact of different strategies on financial, operating, and stakeholder performance. I worked with the Chadwick Inc team to write their Bal

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Performance Management at Intermountain Healthcare

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I recently sat down for a chat with the CMO of Intermountain Healthcare, Mark Stoddard, and as we talked I couldn’t help but think that his experience with PMPs had a profound impact on this organization’s success. Mark, who joined Intermountain Healthcare in 1982 after a long career in advertising and marketing, is not your typical CMO; in fact, his background is unique in the healthcare industry. important source Rather than a traditional CMO, he operates in the world of healthcare PMPs

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TDK Ventures Aligning Corporate Strategy with Venture Innovation 2024

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In 2018, TDK Corporation, a Tokyo, Japan headquartered, world’s leading electronics and semiconductor solutions company, launched Ventures Inc. At its subsidiary TDK Ventures. Ventures is dedicated to enabling the next-generation electronics and related technologies to become a reality. Ventures’ focus is to create and lead new companies with the purpose to push innovation and transformation forward. With Ventures, TDK sets up to develop new growth engines and contribute to society. In this white paper, I

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Continuous Casting Investments at USX Corp

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At USX Corp, we’ve invested in continuous casting investments, which are expected to offer a significant return on investment within a decade, and a potential lifelong dividend over an 80-year payback period, according to CEO The investments are a series of five capital expenditure projects across our manufacturing sites in Ohio and Illinois, USX Corp’s most advanced facilities. The facilities employ around 400 people, many of them are new and have a few

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Zywa Empowering Gen Z Through Financial Inclusion

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Moral Complexity in Leadership Evaluating Personal and Professional Integrity Purple Hibiscus

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GlaxoSmithKline Prepping for Battle

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GlaxoSmithKline, a world leader in pharmaceuticals, is prepping for a fight with new CEO Dr. Andrew Witty’s plan to slash 3% of costs by the end of next year. The company’s stock has dropped about 14% since the 38-year-old executive took over the CEO post from Sir Andrew Thompson. He inherited the firm after it was fined $3 billion in 2007 for selling bogus drugs to African countries, which the FDA alleged

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