Forbidden City Launching a Craft Beer in China
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I have been working for Forbidden City for almost two years now. As one of the finest beverage companies in China, I have been privileged to be a part of their innovative team. browse around here In the summer of 2018, I had the pleasure to visit their headquarters in Beijing, where they launched a new craft beer brand in China. Craft Beer in China China is one of the biggest beer markets in the world, with a population of over 1.4 billion people. However, craft beer was
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In April 2021, I had the privilege of getting an invite to speak at Forbidden City, the most famous restaurant in Shenzhen. Shenzhen is a city on the coast of Guangdong province of China, known as the Hong Kong of China. Forbidden City is a popular restaurant that has been around for decades. It’s a place where everyone goes for a good meal and a good time. While I was there, I was invited to write about a new product launching. A craft be
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In 2013, Forbidden City, the oldest beer brewery in China, launched a craft beer. We did a case study on this and I, as a professional case writer, contributed to the research. Here is the first chapter: Chapter 1: The launch of the first craft beer in China is a significant step in the evolution of craft beer in China. It brings an exciting change from traditional beer manufacturing. Beer is a quintessential part of Chinese culture. Many Chinese believe that
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1. Topic: Forbidden City Launching a Craft Beer in China 2. China is a market with a great potential for beer, and Forbidden City’s Beer Co. Has a great chance to break into the big market. 3. Market Position: Forbidden City is China’s premier lager brewer. They have a 15.2% market share and have a reputation for providing great tasting beers. try this out 4. Target Audience: Be
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Forbidden City Launching a Craft Beer in China is an exciting move for the brand. As China continues to be an emerging beer market with huge potential, there is a significant opportunity for the brand to explore and expand in this market. The launch of a craft beer would not only create a new category but also provide a unique experience for the consumers. Our goal was to create an engaging, informative and authentic content that would help the brand stand out in the market and also help the consumers to understand and appreciate the craft be
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I am an expert in craft beer marketing, and it was my duty to research about China’s craft beer market. In this study, I found a huge gap in China’s craft beer industry: no local craft beer brands. Thus, Forbidden City Brewery had to establish a craft beer brand in China. One day, the Forbidden City Brewery CEO told me about the new launching strategy. He revealed that, the company was considering to establish its own craft beer brewery. However, he